Influencer Marketing in the Food and Beverage Industry

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This Episode is Sponsored by: SRW Agency

It starts with a simple question – what is an influencer? SRW Agency influencer marketing manager Jenna Ogle joined The Food Institute Podcast to discuss how the food and beverage industry can leverage influencer campaigns and how such campaigns fit into larger marketing programs.

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Learn More about SRW Agency:
SRW is a full service agency built for natural, wellness and better-for-you brands. With offices in Chicago and Boulder, we’re always at-the-ready to make an impact for growing brands through digital media and classic good thinking. Our methods have launched and fueled companies like Simple Mills and Kite Hill, and continue to propel wellness world mainstays and newcomers, to boot. If you are interested in learning more about SRW’s complete services, visit our website at srw.agency or email jennaogle@srw.agency.

Learn More about Jenna Ogle:
Jenna Ogle leads the Influencer Relations team at SRW Agency. She and her team are responsible for the development and implementation of influencer strategies that drive awareness and brand recognition. Through these initiatives SRW is able to foster meaningful relationships between brands and digital content creators, resulting in impactful campaigns and collaborations.

Download the “Influencer 101” document from SRW: Download Here