There’s a bright future for BrightFarms. Abby Prior, the company’s senior vice president of sales and marketing, joins the Food Institute Podcast to discuss the company’s growth plans in 2021. Additionally, Prior shares her own personal journey from traditional CPG brands to the indoor farming world, explains the differences between greenhouse and vertical farms, the benefits of locally-grown produce, and the overall health halo BrightFarms’ products enjoy.
A Bright Future for BrightFarms:
Hosted By: Chris Campbell
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More About Abby Prior:
A food industry marketing expert, Abby leads the company’s sales and marketing efforts to make BrightFarms local produce available to every consumer in America. Having spent her entire career in the food industry studying consumers, Abby started with Unilever, where she led the launch of Ragu Organic. She then spent nearly three years at ARAMARK, where she led the development of promotional programs and its newly created creative services team. Most recently, Abby served as a Director of Marketing for Bimbo Bakeries, USA before joining BrightFarms in 2015.
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