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Advertisers May Spend Up to 500% More Reaching Millennials

Oft-maligned, poorly understood and apparently a powerhouse in spending, once again the Millennial generation comes into focus with the release of a report by market research group Turn, noting that advertisers spend up to 500% …

Americans May Be Foodies, but their Spending is Down

Food enthusiasts (commonly known as “foodies”) are becoming more and more prevalent in today’s American culture. The rise of cooking TV channels, social media recipe swap groups and myriad publications on specialty and otherwise-unknown foods …

Forget the Millennials: Here Comes Generation Z

The modern advertising truism is simple: be ready for the Millennials! In 2015, the U.S. is said to contain nearly 83.1 million Millennials, and although we can be a bit finicky about where our meals …

Avocados Keep on Keepin’ On

The A&P Bankruptcy proceedings have hit home in this area, and I’ve found myself looking for a new grocery store as my go-to shopping destination is in the process of liquidating itself. This week, I …

National Sugar Beet Harvests Looking Sweet

The sugar beet harvest in the U.S. is currently underway, and reports from across the country seem to indicate this year’s crop will be sweeter than usual. USDA estimates that beet sugar production will account …

All Millennials Hate Being Grouped as Millennials

If there’s one thing Millennials hate, it’s being lumped in with the rest of the cohort. Take it from me, your resident Millennial blogger. I’m sure Jennette agrees, too. It seems the neverending chorus constantly …

Will a PepsiCo-Branded Phone Find Any Success?

When it comes to branding and marketing, food companies often find themselves in a sea of change and uncertainty. It seems like every day, new rules and regulations emerge that make it more and more …

October Means Halloween Marketing

Today marks October 1st, the start of a new month. For many around the country, it also begins a fascination with ghouls, zombies, ghosts and other scary creatures as we ready ourselves for the culmination …

Cereal Makers Looking Abroad to Prop Up Growth

For most of my childhood, a bowl of cereal at breakfast was the perfect start to my day. I remember enjoying it as a snack after school on more than one occassion, too, but it …

Is Pumpkin Flavored Everything Profitable?

Today is the Autumnal equinox, the official start of fall in the northern hemisphere. For the past few days in New Jersey, we’ve seen the indicators of the end of summer, with low humidity, falling …

Coca-Cola and Twitter Get All Emoji-nal

The rise of the emoji is an interesting phenomenon in our tech-savy world. Our earliest ancestors utilized pictographs and ideograms to represent physical items and ideas. However, as the alphabet system evolved and spread through …

U.S. Retailers Facing European Retailer On Two Fronts

An interesting article in The Wall Street Journal today about the Aldi supermarket chain and the impact of the low cost retailer on British food retailers pointed out that the chain is expanding in the …

Google Tries its Hand at Grocery Delivery

It seems Google’s mission right from the start has been to disrupt as many conventional businesses with its technology as it can. One of those changes happened August 10, as the company formed the Alphabet …

Amazon Makes Three Key Moves in Two Days

Amazon has always had a penchant for quickly delivering and implementing radical changes to its business operations to improve their overall service, and over the past 48 hours, the company once again proved their ability …

Amazon Prime Expands One-Hour Delivery to Two New Markets

Amazon is often cited as a disrupter in the online retail market, being one of the first to successfully establish themselves on the Internet as a legitimate retailer for the common American. The company continued …

The Strange History of Sugar

Sugar has a strange history, with some estimates noting that it was first domesticated in 8,000 B.C. At one point, the granulated sweetener was considered an exotic novelty. Things began to change, however, in the …

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California Dodges the Drought Bullet in 2015

For some, 2015 may be remembered as the year of the drought. For others, it will remind them of the media’s obsession with how the drought could raise prices on specific crops, nuts, livestock… and …

Americans Turn Towards Convenience for Food and Fuel

From freight trucking services to the average Joe getting to work to road tripping Millennials, America is a nation on-the-go. The national reliance upon individual vehicles offers Americans a specific and unique freedom of mobility, …

Almost 70% of Americans Shop Online Monthly

In a world that is increasingly dependent upon technology and convenience, it’s no surprise that online ordering is becoming a staple for the American consumer. Although brick-and-mortar locations will always be a viable choice for …

Will Grocery Delivery Services Benefit from SNAP?

Grocery and meal delivery services are growing at an astonishing rate within the United States. Specifically, Millennials, who are often portrayed as having too much work and not enough time, seem eager to take full …