Value, Value, Value: Cash-Strapped Holiday Shoppers Get Creative
As consumers buckle under the weight of financial pressures, this holiday shopping season will look a bit different than its predecessors.
As consumers buckle under the weight of financial pressures, this holiday shopping season will look a bit different than its predecessors.
Shrinkflation, the practice of reducing product sizes while maintaining prices, has become a common cost-management strategy for manufacturers amid rising costs. Experts predict the tactic is here to stay, for multiple reasons.
A new survey revealed that substituting store brands for name brands can save consumers $17 on a Thanksgiving dinner for 10. Still, many families weigh cost savings against the sentimental value of using specific ingredients tied to cherished holiday recipes.
While industry experts note that yogurt remains popular due to its ties to gut health trends, they emphasize the need for innovation in portable, health-focused products for brands to stay competitive amid shifting consumer preferences.