Value, Value, Value: Cash-Strapped Holiday Shoppers Get Creative
As consumers buckle under the weight of financial pressures, this holiday shopping season will look a bit different than its predecessors.
As consumers buckle under the weight of financial pressures, this holiday shopping season will look a bit different than its predecessors.
Shrinkflation, the practice of reducing product sizes while maintaining prices, has become a common cost-management strategy for manufacturers amid rising costs. Experts predict the tactic is here to stay, for multiple reasons.
Marcy Kreiter | November 27, 2024
A new survey revealed that substituting store brands for name brands can save consumers $17 on a Thanksgiving dinner for 10. Still, many families weigh cost savings against the sentimental value of using specific ingredients tied to cherished holiday recipes.
Marcy Kreiter | November 22, 2024
While industry experts note that yogurt remains popular due to its ties to gut health trends, they emphasize the need for innovation in portable, health-focused products for brands to stay competitive amid shifting consumer preferences.
Tess Owings | November 22, 2024
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