Super Bowl 60’s priciest ads spotlighted food delivery and beverage giants leveraging celebrity power, light-hearted humor, and emotional storytelling. Budweiser’s patriotic Clydesdale and eagle spot emerged as the industry’s breakout winner among brand strategists.
Mission Produce’s surprise stock bump suggests investors see real strategic upside in its Calavo acquisition. With scale efficiencies, new prepared foods capabilities, and a tougher competitor emerging, the deal may be a rare M&A win in a volatile produce sector.
Game day occasions like the Super Bowl are prime profit moments, provided that operators plan early, bundle smartly, and deliver real value. With consumers scrutinizing every dollar, LTOs and occasion-based pricing have become essential tools for driving traffic and protecting margins.
Bankruptcies are swelling across the food sector as rising labor, ingredient costs and higher interest rates squeeze already thin margins. It appears some F&B companies may face a reckoning amid a volatile market in 2026.
