TikTok has become the fastest-moving food R&D engine, turning creator-born trends into menu items and CPG products at unprecedented speed. Brands that prototype quickly, leverage LTOs, and collaborate with creators are capturing outsized upside.
The newest generation of tiny tastemakers, Gen Alpha, are balancing fun, flavor, and function into their food occasions. Some trends from the year ahead endeavor to make unique experiences more accessible.
Circana forecasts slower F&B growth in 2026 as economic pressure and supply chain complexity reshape the competitive landscape. Still, experts say brands that balance pricing and evolving consumption “moments” for customers can still thrive.
When contamination strikes, having both General Liability and Product Recall Insurance can mean the difference between recovery and ruin. Smart food companies treat them as a dynamic duo – not a redundant expense. Sponsored by Coughlin Insurance Services
