From prebiotic sodas to clean-label meat sticks, 2025’s fastest-growing F&B brands are rewriting the rules of consumer engagement. Authenticity, health-forward innovation, and bold storytelling are fueling the brands’ momentum.
TikTok’s reported U.S. transfer deal clears a path for continued growth in food-driven commerce and influencer marketing. With $24 billion in economic impact, the app remains a vital ingredient in Gen Z engagement and restaurant discovery.
The ripple effects of tariffs are biting the food industry. From cost pressures to shifting consumer habits, even insulated players are feeling the squeeze in a market that’s quietly turning recessionary.
Self-checkout was pitched as a payroll panacea – but retailers are finding it’s no silver bullet. Shrinkage, tech woes, and customer pushback are forcing grocers to rethink the economics of DIY checkout lanes.
