Expo West 2026 showcased consumers’ growing demand for products that merge clean ingredients, functional benefits, and nostalgic delight. Brands winning the moment are using wellness claims to stay relevant.
Food M&A is shifting from volume to surgical, synergy driven deals, as buyers chase premium, health-oriented brands and under-used operational assets. With credit conditions easing and PE circling, 2026 could reignite consolidation – just with far sharper discipline.
Expo West 2026 signaled a high‑stakes shift as functional snacking and hydration surged, fueled by GLP‑1 consumers and a booming $342 billion natural products market. Yet a counter‑trend toward simple, indulgent “no‑function-needed” treats shows shoppers still crave joy.
Deal activity never found its footing last year, finishing at its lowest level since 2020 and well below market forecasts; however, sentiment is beginning to turn. As firms look ahead to 2026, we are seeing signs of re-engagement that could mark a pivot away from the caution that defined much of the past year.
