Spicy foods are surging as global flavors, TikTok trends, and “swicy” mashups reshape consumer expectations. With demand rising for heat that adds character, brands are racing to innovate with new menu items.
Tractor Beverages built a sizable foodservice business through syrup concentrates and Chipotle bubblers, but inconsistent branding left it with surprisingly low consumer awareness. Its jump into retail now looks less like a natural omni channel evolution and more like a near from scratch brand launch.
Paytronix’s 2026 trends report predicts AI driven personalization, value messaging, and new loyalty models will define the next wave of guest engagement. More than anything, the analysis noted, real time guest intelligence is becoming essential as foodservice leaders navigate tightening margins.
Berkshire Hathaway’s long telegraphed exit from Kraft Heinz underscores how far the food giant’s brands and strategy have fallen behind shifting consumer tastes. With investors losing patience, the company’s breakup now hinges on whether a Kellogg style revival is even possible.
