Snacking is booming even as Americans chase healthier eating, with taste still driving most choices while better for you options quietly gain ground. SPINS data shows emerging flavors, functional ingredients and premium nutrition reshaping what households buy and why.
Fusion flavors, beverage experimentation, and a renewed appetite for real meat dominated the 2026 NRA Show. The show floor made clear that consumers want bold flavor play, flexible formats, and familiar indulgence elevated with fresh ideas.
Wellness and global texture play were on display at the NRA Show 2026. Many operators featured multi-sensory comfort foods. Plus, exhibitors showed how restaurants can meet demand for healthier choices while still delivering visual flair and craveable indulgence.
A select few restaurants are holding their ground in a strained consumer economy, as diners cut weekday visits but still spend on celebrations and experience-driven meals. Restaurants like Fogo de Chão are leaning into occasion-based dining to keep traffic steady, even as sentiment weakens.
Retailers are missing a major at home dining opportunity as Circana data shows dinner occasions with guests drive far higher spending than current strategies capture. New occasion-based insights reveal where retailers and CPGs can unlock meaningful growth by aligning merchandising, promotions and product development with how people actually eat at home.
