Tag: sparkling water

Innovation Continues to Drive Beverage Category Growth

From bottled water and better-for-you bubblies to convenient coffees and cocktails, the beverage market is booming. Total sales for center store beverages reached $86 billion in the 52-week period ending June 12, per IRI, making …

Consumers Lapping Up Super Premium Waters

Beverage companies looking to recapture consumers who have rejected sweet sodas are turning to sparkling waters to up their bottom lines. Market research firm Euromonitor International reported flavored sparkling water is outpacing bottled still water …

Carbonated Beverages Bubbling Over with Innovation

The carbonated beverage category continues to evolve as low – or no-sugar attributes resonate with consumers and manufacturers pivot their traditional soft drink presentation accordingly. “The narrative is changing from ‘diet’ beverages to ‘no sugar,’” …