Freeze Frame: Viral Frozen Grape Trend Illustrates Power of TikTok
The frozen grape food hack has been popular for three years now – and there’s still time for food businesses to take advantage.
Tag: Social Media
The Secrets to Winning Gen Z’s Dining Dollars: Trust, Value, and Social Media
Building trust is imperative when attempting to win over Gen Z consumers – and that notion was reinforced by a study released Monday morning.
Feeding the Soul: The Transformation of Food in the Experience Economy
Many consumers are less concerned about material possessions and are instead turning toward experiences for fulfillment, sparking a resurgence of the so-called “experience economy,” which is also evident in food and snacking choices. In the …
Unlocking Gen Z Loyalty: Why Experiential Branding is the Future
According to brand strategy experts, Gen Z consumers currently seek experiences and cultural relevance from CPG companies.
Debunking the Myths Surrounding Gen Z Consumers
Many brands miss the mark when they attempt to connect with Gen Z – a cohort that’s now coming into economic power.
Ascending Italian Cuisine: Restaurants Swim in Revenue with Pescaria Sandwiches
The Pescaria’s signature dish is a fish sandwich composed of one thick slice of partially hollowed-out round bread, two pestos/oils/mayonnaises, a cheese, a fish, some vegetables (raw and cooked), and a smaller slice of bread on top with a tortoiseshell pattern. The bread’s texture is crispy on the outside and pleasantly chewy on the inside.
Study Examines the Attitudes, Inspirations of Gen Z Consumers
Just as baby boomers changed everything that came before them, Gen Z consumers, the oldest of whom are now 26, is poised to do the same, demanding everything from corporate accountability to guaranteed minimum income …
FI Newscast (October 27, 2023) – Featuring A Panel Discussion From NY Tech Week
Under the Influence: Protecting Business from Poor Influencers
It’s the influencers’ world and we’re just living in it. Here’s how to avoid the next Fyre Festival with your brand.
Analysis: What Gen Z Seeks From Supermarkets
A new study found that 78% of Gen Zers are concerned about the economy and, somewhat surprisingly, 97% of the youthful cohort still shops in-store.
Social Media Holds Untapped Marketing Potential for Grocers
A new grocery insights report by MikMak noted key ways retailers can improve their social media marketing strategies – especially by utilizing YouTube.
Catching Lightning: TikTok & Blowing Up Your Brand
The TikTok algorithm doesn’t care about followers; it cares about what you watch. The No. 1 thing consumers watch is authentic brands and people.
Report: CPGs Tap into Multi-Sensory Experiences
From fragrance-driven LTOs to shopping in the metaverse, consumers will be seeking multi-sensory experiences in 2023, according to a new report by Trendincite LLC.
‘Contextual Commerce’ Reimagines Need-based Shopping
Grocers seeking the full potential of their digital platforms may want to investigate contextual commerce, wherein they present products to customers based on their wants and needs rather than the contents of traditional store aisles.
Tea-Infused Cocktails Take TikTok by Storm
Tea-infused cocktails are the latest drink trend on TikTok, signaling that healthy, affordable beverages resonate with consumers.
Case Study: How Stuckey’s Revived its Company Brand
Stuckey’s CEO Stephanie Stuckey has learned a lot about social media over the last three years, like the importance of telling compelling and sometimes personal stories.
FI Live Replay: How I (Re)built The Stuckey’s Brand
When Stephanie Stuckey reclaimed her family’s roadside convenience-store business in 2019, it was a far cry from the 350-store operation run during the company’s peak years. Fast forward to 2022, and the Stuckey’s brand has …
Gen Z Stakes Its Claim as The ‘Foodie’ Generation
Being a “foodie” is now a central component of the Gen Z identity, according to a recent study from Cassandra by Big Village. According to the report, Young & Hungry, Gen Z considers themselves the …
Food-Centric App Mixo Set to Join Social-Media Fray
Social media platforms that cater specifically to food are limited. Mixo co-founder Shirley Romig would like to change that. “Food is fundamental to our everyday lives. People spend so much time on social media, and …
3 Keys for Successful Social Media Marketing
Food businesses are losing faith in Instagram following a change in its algorithm. The social media platform’s choice to prioritize videos over photos has created unforeseen costs for small businesses, leaving many owners frustrated, reported …
FI Fast Break audio news: March 23, 2022
This week, in The Food Institute’s quick-hitting, audio news podcast, we examine the growth of certain CPG categories and more. The Food Institute Podcast · FI Fast Break News – March 23, 2022 The FI …
TikTok is Becoming a Food Industry Influencer
Users sharing their food on social media is nothing new, but TikTok is taking the phenomenon to new heights. Earlier this week, the hashtag for “food” had garnered a whopping 268 billion views on the …
How Americans are Combatting Meal Prep Fatigue
After two years of more cooking at home, it looks like Americans are getting tired of meal prep. A survey by OnePoll on behalf of Jennie-O found that six in 10 respondents admitted feeling “burnt …
Probiotics: Consumer Perceptions and Opportunities
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Study Illustrates Snacking’s Expanding Role in Consumers’ Lives
The definition of what a snack can be is broadening, and so is the role snacks play in consumers’ lives, according to Mondelēz International’s State of Snacking 2021 study. Seventy-nine percent of global consumers say …
Is MrBeast Changing the Game in Food Marketing?
YouTube star Jimmy Donaldson – better known as MrBeast – is getting back into the food space with a better-for-you snack brand. Following the success of his virtual restaurant brand, MrBeast Burger, Donaldson is introducing …
TikTok Feels Timing’s Right to Enter Virtual Restaurant Space
Get ready to hear the term “TikTok Kitchen” early and relatively often in 2022. The video-sharing social media platform – which has more than 1 billion monthly users – recently announced a partnership with Virtual …
Food Brands Cut TV Advertising as Supply Chain Crisis Persists
Consumers may be seeing less food and retail advertisements on their TV screens this holiday season. Department stores, such as Macy’s and Nordstrom, spent 8% less on TV commercials from July 30 to October 30 …
The Next Ad Space Is Not Online – It’s In Your Living Room
Pabst Blue Ribbon’s new campaign is taking marketing beyond the screen and directly into consumers’ homes. And they will even pay you for it. HOW IT WORKS In the new campaign, called “In Home Advertising,” …
Gen Z Expert Shares 4 Tips for Mastering Marketing on TikTok
Jason Dorsey knows it’s not easy to keep up with all the evolving forms of social media. Nevertheless, the Gen Z expert feels it’s time to embrace marketing on TikTok, a social network which has …
Social Media Critical for Securing Consumers Under 40, Study Says
Despite the rapid growth of social media, many companies are just beginning to grasp the power of influencers, noted Kevin Brown, the chief marketing officer of Onbe, a payments partner for several brands. “To build …
Examining How Social Media ‘Micro-Influencers’ are Changing Marketing
Influencer marketing has grown rapidly in recent years, and marketers are leveraging social media influencers to increase brand awareness. While the word “influencer” has been buzzing in the social media marketing world for years, there’s …
Changing the Way Food Brands Work with Influencers
Social media, technology, and consumer trends are changing the way food brands work with influencers. Food Institute CEO Brian Choi speaks with Robyn Carter of Jump Rope Innovation and Brooke Stewart of Power Moms Media …
Quesadilla Wars Ramping Up Among Taco Bell, Chipotle
While the fast-food “chicken wars” have been going on for some time, Taco Bell and Chipotle are now headed for battle on another front. The two largest Mexican-food chains are testing new items and jockeying …
Why is Big Business Interested in TikTok?
TikTok, a platform where some 50 million U.S. daily users share short-form videos, has been receiving attention in the media as the Chinese-owned company searches for a U.S. buyer. The app is not only a …
How Food Companies are Successfully Marketing in 2020
Food Institute Focus – How Food Companies are Successfully Marketing in 2020