Tag: Social Media

FI Live Replay: How I (Re)built The Stuckey’s Brand

When Stephanie Stuckey reclaimed her family’s roadside convenience-store business in 2019, it was a far cry from the 350-store operation run during the company’s peak years. Fast forward to 2022, and the Stuckey’s brand has …

Gen Z Stakes Its Claim as The ‘Foodie’ Generation

Being a “foodie” is now a central component of the Gen Z identity, according to a recent study from Cassandra by Big Village. According to the report, Young & Hungry, Gen Z considers themselves the …

Food-Centric App Mixo Set to Join Social-Media Fray

Social media platforms that cater specifically to food are limited. Mixo co-founder Shirley Romig would like to change that. “Food is fundamental to our everyday lives. People spend so much time on social media, and …

3 Keys for Successful Social Media Marketing

Food businesses are losing faith in Instagram following a change in its algorithm. The social media platform’s choice to prioritize videos over photos has created unforeseen costs for small businesses, leaving many owners frustrated, reported …

FI Fast Break audio news: March 23, 2022

This week, in The Food Institute’s quick-hitting, audio news podcast, we examine the growth of certain CPG categories and more. The Food Institute Podcast · FI Fast Break News – March 23, 2022 The FI …

TikTok is Becoming a Food Industry Influencer

Users sharing their food on social media is nothing new, but TikTok is taking the phenomenon to new heights. Earlier this week, the hashtag for “food” had garnered a whopping 268 billion views on the …

How Americans are Combatting Meal Prep Fatigue

After two years of more cooking at home, it looks like Americans are getting tired of meal prep. A survey by OnePoll on behalf of Jennie-O found that six in 10 respondents admitted feeling “burnt …

Probiotics: Consumer Perceptions and Opportunities

More than ever, consumers are prioritizing health and finding ways to make positive changes to their lifestyle. To address wellness needs in this health-focused consumer landscape, food processors turn to functional ingredients like probiotics to ...

Is MrBeast Changing the Game in Food Marketing?

YouTube star Jimmy Donaldson – better known as MrBeast – is getting back into the food space with a better-for-you snack brand. Following the success of his virtual restaurant brand, MrBeast Burger, Donaldson is introducing …

Changing the Way Food Brands Work with Influencers

Social media, technology, and consumer trends are changing the way food brands work with influencers. Food Institute CEO Brian Choi speaks with Robyn Carter of Jump Rope Innovation and Brooke Stewart of Power Moms Media …

Quesadilla Wars Ramping Up Among Taco Bell, Chipotle

While the fast-food “chicken wars” have been going on for some time, Taco Bell and Chipotle are now headed for battle on another front. The two largest Mexican-food chains are testing new items and jockeying …

Why is Big Business Interested in TikTok?

TikTok, a platform where some 50 million U.S. daily users share short-form videos, has been receiving attention in the media as the Chinese-owned company searches for a U.S. buyer. The app is not only a …