Welcome to the FI Newscast! Each week, we note the latest industry trends and consumer insights, with guest appearances by the foremost industry experts.
On October 19th, The Food Institute had the privilege of co-hosting “The Secret Sauce: How Digital Influencers & Food Brands Have Launched Viral Trends” as a part of NY Tech Week. This exclusive event unfolded within the captivating ambiance of the D’Angelico Guitars private showroom.
In this week’s episode, we’re thrilled to bring you an exclusive recap of the event that brought together social media influencers, food and consumer packaged goods (CPG) brands, esteemed media partners, investment firms, and exciting musical performances by Meyhem Lauren and Sarah Reeves.
The Food Institute’s CEO and Managing Partner, Brian Choi, assumed the role of the moderator for a dynamic panel discussion. The panel featured multi-talented rapper and influencer Meyhem Lauren, Ryan Edwards from CEG Talent, the Chief Commercial Officer of Made in Network, Ryan Mack, and Kate Burr, the CMO of Thomas Ashbourne Craft Spirits.
During the panel discussion, together, they delved into intriguing questions such as: How do you identify the right talent in the realm of social media to elevate your brand’s marketing? Is originality the secret sauce to crafting compelling digital content? And what are some standout examples of successful marketing campaigns featuring digital creators and influencers?
Don’t miss this informative episode!