When Stephanie Stuckey reclaimed her family’s roadside convenience-store business in 2019, it was a far cry from the 350-store operation run during the company’s peak years.
Fast forward to 2022, and the Stuckey’s brand has been reborn, with dozens of locations open across the southern and midwestern U.S., and a bountiful e-commerce website. What’s driving Stuckey’s reimagined brand? And what are the marketing and business tactics the new CEO is leveraging to achieve success?
Watch the replay of The Food Institute’s livestream, where we talk with Stephanie Stuckey about the company’s reimagined brand, and the strategies she’s leveraging to achieve success.
Produced By: Susan Choi
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