TikTok is driving viral food trends while spiking sales for some businesses. For food brands and restaurants, the platform’s unparalleled reach can spark both massive success and unexpected controversy.
Chaos cooking, a culinary movement popularized by TikTok, involves combining unexpected ingredients to create bold, experimental dishes like birria ramen. Its playful fusion especially resonates with Gen Z.
Filipino cuisine is experiencing a surge in popularity in the U.S., particularly among Gen Z, with interest rising 50% in the past year. A key factor: the growing appeal of bold, affordable dishes.
The frozen grape food hack has been popular for three years now – and there’s still time for food businesses to take advantage.
Building trust is imperative when attempting to win over Gen Z consumers – and that notion was reinforced by a study released Monday morning.
Many consumers are less concerned about material possessions and are instead turning toward experiences for fulfillment, sparking a resurgence of the so-called “experience economy,” which is also evident in food and snacking choices. In the …
According to brand strategy experts, Gen Z consumers currently seek experiences and cultural relevance from CPG companies.
Many brands miss the mark when they attempt to connect with Gen Z – a cohort that’s now coming into economic power.
The Pescaria’s signature dish is a fish sandwich composed of one thick slice of partially hollowed-out round bread, two pestos/oils/mayonnaises, a cheese, a fish, some vegetables (raw and cooked), and a smaller slice of bread on top with a tortoiseshell pattern. The bread’s texture is crispy on the outside and pleasantly chewy on the inside.
Just as baby boomers changed everything that came before them, Gen Z consumers, the oldest of whom are now 26, is poised to do the same, demanding everything from corporate accountability to guaranteed minimum income …
It’s the influencers’ world and we’re just living in it. Here’s how to avoid the next Fyre Festival with your brand.
A new study found that 78% of Gen Zers are concerned about the economy and, somewhat surprisingly, 97% of the youthful cohort still shops in-store.
A new grocery insights report by MikMak noted key ways retailers can improve their social media marketing strategies – especially by utilizing YouTube.
The TikTok algorithm doesn’t care about followers; it cares about what you watch. The No. 1 thing consumers watch is authentic brands and people.
From fragrance-driven LTOs to shopping in the metaverse, consumers will be seeking multi-sensory experiences in 2023, according to a new report by Trendincite LLC.
Grocers seeking the full potential of their digital platforms may want to investigate contextual commerce, wherein they present products to customers based on their wants and needs rather than the contents of traditional store aisles.
Tea-infused cocktails are the latest drink trend on TikTok, signaling that healthy, affordable beverages resonate with consumers.
Stuckey’s CEO Stephanie Stuckey has learned a lot about social media over the last three years, like the importance of telling compelling and sometimes personal stories.
When Stephanie Stuckey reclaimed her family’s roadside convenience-store business in 2019, it was a far cry from the 350-store operation run during the company’s peak years. Fast forward to 2022, and the Stuckey’s brand has …
Being a “foodie” is now a central component of the Gen Z identity, according to a recent study from Cassandra by Big Village. According to the report, Young & Hungry, Gen Z considers themselves the …
Social media platforms that cater specifically to food are limited. Mixo co-founder Shirley Romig would like to change that. “Food is fundamental to our everyday lives. People spend so much time on social media, and …
Food businesses are losing faith in Instagram following a change in its algorithm. The social media platform’s choice to prioritize videos over photos has created unforeseen costs for small businesses, leaving many owners frustrated, reported …
This week, in The Food Institute’s quick-hitting, audio news podcast, we examine the growth of certain CPG categories and more. The Food Institute Podcast · FI Fast Break News – March 23, 2022 The FI …
Users sharing their food on social media is nothing new, but TikTok is taking the phenomenon to new heights. Earlier this week, the hashtag for “food” had garnered a whopping 268 billion views on the …
After two years of more cooking at home, it looks like Americans are getting tired of meal prep. A survey by OnePoll on behalf of Jennie-O found that six in 10 respondents admitted feeling “burnt …
The definition of what a snack can be is broadening, and so is the role snacks play in consumers’ lives, according to Mondelēz International’s State of Snacking 2021 study. Seventy-nine percent of global consumers say …
YouTube star Jimmy Donaldson – better known as MrBeast – is getting back into the food space with a better-for-you snack brand. Following the success of his virtual restaurant brand, MrBeast Burger, Donaldson is introducing …
Get ready to hear the term “TikTok Kitchen” early and relatively often in 2022. The video-sharing social media platform – which has more than 1 billion monthly users – recently announced a partnership with Virtual …
Consumers may be seeing less food and retail advertisements on their TV screens this holiday season. Department stores, such as Macy’s and Nordstrom, spent 8% less on TV commercials from July 30 to October 30 …
Pabst Blue Ribbon’s new campaign is taking marketing beyond the screen and directly into consumers’ homes. And they will even pay you for it. HOW IT WORKS In the new campaign, called “In Home Advertising,” …
Jason Dorsey knows it’s not easy to keep up with all the evolving forms of social media. Nevertheless, the Gen Z expert feels it’s time to embrace marketing on TikTok, a social network which has …
Despite the rapid growth of social media, many companies are just beginning to grasp the power of influencers, noted Kevin Brown, the chief marketing officer of Onbe, a payments partner for several brands. “To build …
Influencer marketing has grown rapidly in recent years, and marketers are leveraging social media influencers to increase brand awareness. While the word “influencer” has been buzzing in the social media marketing world for years, there’s …
