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What’s on the Horizon for CPG Companies in 2024?

In 2023, we also saw a growing trend among consumers to adapt their buying habits to save money by trading down and prioritizing cost savings over quality, with 66% of consumers seeking out less expensive goods in 2023.

CPGs Need Fresh Strategies Beyond Price Increases in 2024

“Tomorrow’s winners will vary how they generate demand across their portfolios, with mass activation for their biggest brands and more targeted treatment for niche and insurgent brands,” Kyle Weza, global co-lead and brand accelerator for Bain & Company, said in the report.

Feel This Moment – Walmart Teams Up with Pitbull, Again

The Pitbull-launched intra-store restaurant is part of a larger, $9 billion plan to make “upscale changes” to stores and bring in more recognizable and coveted brands and influencers. For Walmart, pairing with the king of collaborations is a natural choice.

Cereal Manufacturers Desperate to Boost Sales

Americans are turning away from breakfast cereal, and that’s got cereal manufacturers seeking fresh innovation to bring consumers back to their bowls and the breakfast table.

Report Reveals Scarcity of Retail Innovation

From number-crunching untold volumes of data to helping streamline inventory, supply chain, and predictive market trends, there is no digital limit to what AI can help operators achieve.

‘Rufus, Fetch My Next Outfit’: Amazon Unveils AI Shopping Assistant

Critics and analysts alike are keen to understand who stands to benefit most from this technology – whether it will primarily serve Amazon’s interests by increasing sales and customer retention, or genuinely improve the consumer experience by offering more personalized and convenient shopping solutions.

Consumers Award Better-for-You in New Product Survey

Despite some titans of the pantry and cookie jar winning in their categories (Keebler’s Chips Deluxe Fudgy in the Cookie category; Dr. Pepper Strawberries & Cream in Soft Drink), better-for-you offerings not only abounded but won several snacking categories.

Taking Stock of Wellness: Target Launches Wellness Initiative

The least expensive products will start at just $1.99 and range from apparel to supplements, vitamins to technology, and more. Many of the offerings will be exclusive to Target and complement its dedicated online wellness destination that features ideas, meal inspiration, and more.

Chocolate Purchases Dip Despite Candy Viewed as Energy Boost

A new report from Mintel suggests one-third of Americans rationalize purchasing chocolate as an energy boost. Meanwhile, new research suggests a direct connection between dark chocolate and reducing factors that contribute to essential hypertension.

2023: The Year of Private Label Sets the Stage for 2024

Millennials grew up with store brands and they see them for what they are – a brand. Without a doubt, there is a transformation taking place in the private brand mainstream tier where products are moving away from strict equivalency to national brands and becoming true national brand alternatives.

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Mochi Mania Reaches Donut Shops

Mochi donuts are a mix between American-style donuts and Japanese mochi and originated in Hawaii. Mochi donuts are typically circular, like an American donut, but are pieced together with eight small balls that can be pulled apart and come in many different flavors. 

Will Beef Prices Stay Elevated into 2024?

Looking ahead, Zimmerman noted that prices would likely increase in the new year, but the magnitude of that increase would likely be more subtle in 2024.

Prominent Doctor Fears Impact of TikTok Diet Trends

Americans are getting away from healthy habits like meal prepping and perusing produce aisles. Instead, many consumers opt for quicker, more convenient food that often include preservatives and copious amounts of sugar or oils.

So You Want to Start a CPG Company

“It’s not KETO, it’s not gluten-free, it’s not upcycled grain or something super narrow – it’s a business at the end of the day that needs to make money,” he said, “and if it’s good enough for Erewhon, it should be good enough for many people.”

How to Shelf Actualize in Grocery & Retail

“Grocers now have more technology at their disposal than ever before, and effectively leveraging this data to drive in-store performance has become increasingly difficult,” Boyle said.

Get Real! How to Achieve Authenticity & ‘Rizz’ in FoodBev

And that’s OK. In many ways, being authentic isn’t about the best product or service or value or lifestyle; it’s about being human, which is being vulnerable. Vulnerability is the heartbeat of authenticity, the subtle brand drumbeat that brand advocates and consumers can hear. Without a heartbeat – without being occasionally vulnerable – it will be hard to resonate and grow the brand in a way that feels organic, fresh, and authentic.

Organic Growth Continues, Even Amidst Inflation

The quarterly percentage of American adults who say they purchase organic food regularly (or, “every chance I get,”) is up two percentage points since the first quarter of 2021, reaching 12%.

The Rich History of National Butter Day

U.S. milk and butterfat production experienced parallel growth at 24% from 1995 to 2010. Since then, however, production has exploded, particularly for butterfat, pushing 27% growth.