“Brands that genuinely commit to regenerative agriculture can build strong connections with consumers who prioritize regeneration,” says Michael Ham of Wild Orchard Tea Company. “This can result in long-term brand loyalty and positive associations with environmental responsibility.”
Critics and analysts alike are keen to understand who stands to benefit most from this technology – whether it will primarily serve Amazon’s interests by increasing sales and customer retention, or genuinely improve the consumer experience by offering more personalized and convenient shopping solutions.
Despite some titans of the pantry and cookie jar winning in their categories (Keebler’s Chips Deluxe Fudgy in the Cookie category; Dr. Pepper Strawberries & Cream in Soft Drink), better-for-you offerings not only abounded but won several snacking categories.
The least expensive products will start at just $1.99 and range from apparel to supplements, vitamins to technology, and more. Many of the offerings will be exclusive to Target and complement its dedicated online wellness destination that features ideas, meal inspiration, and more.
EV charging stations outside, stores within stores inside, sprawling beauty sections, niche products, reimagined loyalty programs – the battle for foot traffic is cutthroat as the economy roars to life.
There’s also an interesting feedback loop occurring in American consumerism – the tighter the budget becomes, and the more stressed people feel, the more demands they have regarding how they’d like to be accommodated while shopping.
A new report from Mintel suggests one-third of Americans rationalize purchasing chocolate as an energy boost. Meanwhile, new research suggests a direct connection between dark chocolate and reducing factors that contribute to essential hypertension.
Millennials grew up with store brands and they see them for what they are – a brand. Without a doubt, there is a transformation taking place in the private brand mainstream tier where products are moving away from strict equivalency to national brands and becoming true national brand alternatives.
Mochi donuts are a mix between American-style donuts and Japanese mochi and originated in Hawaii. Mochi donuts are typically circular, like an American donut, but are pieced together with eight small balls that can be pulled apart and come in many different flavors.
Americans are getting away from healthy habits like meal prepping and perusing produce aisles. Instead, many consumers opt for quicker, more convenient food that often include preservatives and copious amounts of sugar or oils.
“It’s not KETO, it’s not gluten-free, it’s not upcycled grain or something super narrow – it’s a business at the end of the day that needs to make money,” he said, “and if it’s good enough for Erewhon, it should be good enough for many people.”
Airing on three platforms (YouTube, Roku, and the pocket-laden TikTok) and also playing in stores, Add to Heart is nothing if not a bold step into the media-laden retail environment increasingly influenced by in-store retail media networks.
And that’s OK. In many ways, being authentic isn’t about the best product or service or value or lifestyle; it’s about being human, which is being vulnerable. Vulnerability is the heartbeat of authenticity, the subtle brand drumbeat that brand advocates and consumers can hear. Without a heartbeat – without being occasionally vulnerable – it will be hard to resonate and grow the brand in a way that feels organic, fresh, and authentic.
Demand for instant noodles jumped 2.6% globally to a record high of 121.2 billion servings last year, according to the World Instant Noodles Association, and 2023 marked the seventh consecutive year of instant noodle growth and consumption.
E-commerce has not only failed to kill the great American retail experience but is helping it thrive as sales associates and vendors large and small are using the omnichannel to attract customers, enhance sales, and reduce customer acquisition costs.
Like session beers, Guiver said many ciders feature a higher ABV than what many people are used to (or remember!). “We’re seeing more ciders with ABVs of 7% or more as customer trends change,” she added, “and cider is walking this line of tradition as well as approachability and innovation.”