CosMc’s: Unraveling the Hype for the “Skip the Buzz” Generation
The arrival of McDonald’s new CosMc’s concept sent a wave of excitement rippling through the fast-food world.
Tag: Olipop
Making LTOs Permanent: When Fans Influence Brands
Sometimes fans get the best of their preferred brands and flavors by creating demand for a once-unthinkable product or simply demanding the return of favorite LTOs.
Future of Soda: Less Sugar, More Influencers
The global carbonated soft drink market size is expected to grow at a modest CAGR of 4.7% through 2028, and industry experts say consumers demand more creative products like craft sodas.
EXCLUSIVE: OLIPOP CEO on Latest Funding Round, New Products
Functional soda brand OLIPOP recently raised $30 million in a financing round that included several celebrity investors. The Food Institute spoke with co-founder and CEO Ben Goodwin to learn more about the company’s product development …
A Venture Capital View of Food Industry Trends
How does the venture capital world view the current state of the food industry?
Growth of Functional Beverage Market Signals Shift Towards Health
Global research firm Mintel predicts strong growth in the functional beverage market as consumers seek out products that enhance their mental and emotional well-being, reported Supermarket News (July 9). WHAT IS DRIVING DEMAND? The Food Institute …
Low-Sugar Products Market Hitting Higher Gear
For those looking to cut back on sugar, options used to be limited—and, often, not very tasty. In 2021, however, health-conscious consumers suddenly have a plethora of low-sugar items to choose from, whether it’s candy …
Sales Data Show Rise in Popularity of Healthier Beverages
While sales data show beverage companies, like many other businesses, are struggling because of the COVID-19 pandemic, there are signs that consumers are making healthier choices about what they drink. And that offers opportunity for …
Exploring the Functional Beverage Market with Olipop
Olipop co-founder, CEO, and formulator Ben Goodwin joined the Food Institute Podcast to discuss the product he’s made, the shift from probiotic to microbiome-focused beverages among consumers, and the health implications from drinking functional beverages. …