Tag: Olipop

EXCLUSIVE: OLIPOP CEO on Latest Funding Round, New Products

Functional soda brand OLIPOP recently raised $30 million in a financing round that included several celebrity investors. The Food Institute spoke with co-founder and CEO Ben Goodwin to learn more about the company’s product development …

Growth of Functional Beverage Market Signals Shift Towards Health

Global research firm Mintel predicts strong growth in the functional beverage market as consumers seek out products that enhance their mental and emotional well-being, reported Supermarket News (July 9). WHAT IS DRIVING DEMAND? The Food Institute …

Low-Sugar Products Market Hitting Higher Gear

For those looking to cut back on sugar, options used to be limited—and, often, not very tasty. In 2021, however, health-conscious consumers suddenly have a plethora of low-sugar items to choose from, whether it’s candy …

Sales Data Show Rise in Popularity of Healthier Beverages

While sales data show beverage companies, like many other businesses, are struggling because of the COVID-19 pandemic, there are signs that consumers are making healthier choices about what they drink. And that offers opportunity for …

Exploring the Functional Beverage Market with Olipop

Olipop co-founder, CEO, and formulator Ben Goodwin joined the Food Institute Podcast to discuss the product he’s made, the shift from probiotic to microbiome-focused beverages among consumers, and the health implications from drinking functional beverages. …