Tag: National Confectioners Association

Can Indulgent Treats Improve Health and Wellness?

The pandemic era strengthened food and beverage trends like health, wellness and nostalgic indulgence. While contradictory at first glance, these behaviors are finding alignment as consumers redefine what constitutes “healthy” behavior. Health and wellness are …

Analysis: What’s Influencing Increased Candy Sales this Year

It appears many consumers have a sweet tooth ahead of Halloween 2021. The pre-Halloween candy buying period is drawing more consumers this year than ever before, according to Numerator’s Candy Tracker. Omnichannel seasonal candy sales …