Gen Z is redefining alcohol consumption with “zebra striping,” a trend where individuals alternate between alcoholic and non-alcoholic beverages during social outings, effectively halving their intake while embracing a sober-curious mindset. This shift presents unique opportunities for F&B brands to innovate.
The 2025 American Diner Trends Report uncovered the top dealbreakers that deter diners, such as negative word-of-mouth, health inspection warnings, and long wait times. With distinct preferences emerging among Gen Z and older cohorts, the report illustrated how restaurants can win over consumers.
Dairy-free cheese maker Violife debuted a line of lentil-based coffee creamers, Violife Supreme Coffee Creamers. To spread the word, the brand launched Creamy Confessions, a nationwide ad campaign featuring a series of reality TV stars, social media influencers, and online content creators.
In 2025, consumers will redefine “value,” prioritizing brands that align with their personal values, according to Acosta Group. Retailers must embrace this shift by enhancing experiences through personalized retail media, leveraging social commerce, and addressing health-conscious demands with transparency.
Dr. Pepper: call it soda or call it pop, but either way, there’s a new no. 2 soda in America, and it isn’t Pepsi.
A common social media trend, so-called “bed rotting” has taken over Gen Z and Millennial culture, granting a permissible indulgence in snacking and scrolling. The food industry is reacting accordingly.
Consumers are reshaping retail by prioritizing convenience, with Millennials driving trends like smaller store formats. Meanwhile, shifts in spending patterns reveal a preference for luxury or value over mid-priced options.
The U.S. has seen a surge in coffee shops in small towns. The growth is fueled largely by iced, sugary drinks popular among Gen Z and millennials, which are driving the industry toward more drive-thrus and social media-friendly options.
At a recent Hugo Boss event, The Food Institute’s Brian Choi and Jump Rope Innovation’s Robyn Carter discussed effective modern leadership and the state of the food industry today.
A health scare inspired CEO Katie Lefkowitz to create gut-friendly snack bars. She ended up with a sweet solution in the form of date caramel candy bars.
A new report from 84.51° highlights key shifts shaping the future grocery shopper, including an aging, more diverse population, and the growth of single-person and multigenerational households.
“Gen Z is tapped in, and they see the negative impact alcohol can have on their lives,” said Michelle Houston, founder of the To Be Honest Beverage Company.
Young adults are turning to drinks like cold brews and ube lattes as they seek self-care while partaking in “little treat culture.”
Among CPG energy drink brands, Celsius over-indexes with teens, with 17% citing it as their favorite energy drink brand (vs. ~12% market share) while Monster and Red Bull under-index. Among snack brands, Campbell’s Goldfish are still most preferred. Teens report highest intentions to eat more or the same amount of Mondelez’s Clif Bar and Hershey’s products.
For starters, the global demographic landscape is undergoing a noteworthy transformation, with “second lifers” – those embarking on new chapters post-retirement – emerging as a powerful group of consumers. By 2050, the over-60 demographic is expected to double. This shift is pushing the market towards balanced nutrition.
It comes down to how to make craft beer flavor and aroma become credible as a basic refreshment on occasions currently dominated by soft drinks. This is the real NA beverage battle the brand faces.
Millennials grew up with store brands and they see them for what they are – a brand. Without a doubt, there is a transformation taking place in the private brand mainstream tier where products are moving away from strict equivalency to national brands and becoming true national brand alternatives.
Anheuser-Busch InBev is trying to win back customers as major retailers like Walmart and 7-Eleven are poised to reduce the amount of space.
In a telling report from Qualtrics, 28% of Gen Z and millennials say student loan repayments will make the holidays unaffordable this year.
Common sense wins the day in most respects, and a little data goes a long way toward verifying collective gut-checks, especially during inflationary years. And though the U.S. has landed a little softer than feared …
A new report by Brandwatch shows the plant-based category is largely idling while QSRs serving bowls are gaining traction.
Alcohol to-go has become a permanent fixture around the United States, presenting a massive growth opportunity for businesses.
Gen Z and millennials may be coming into their own, but those aged 18-43 differ markedly from both Gen Xers and baby boomers when it comes to restaurant habits, and attitudes toward loyalty programs. A …
Restaurants are picking up the pace regarding innovation for their offerings. After an era of low-contact transactions due to coronavirus fears, an increasing number of consumers prefer the tech-based service restaurants are now offering. The …
Convenience is a high priority for most grocery shoppers regardless of demographic, but is especially high for millennials.
A new survey by Sweet Earth explores the decline in alt-meat adoption to source potential solutions to reignite consumer interest.
The importance of offering sustainable products is hard to overstate — seven out of 10 consumers find sustainability more important today than they did two years ago, and more than half consider it “very important” according to Glow’s 2023 US Brand Sustainability Benchmark Report.
Walking into a grocery store used to be how most people bought groceries, but now only 44% of consumers do most of their shopping on premises.
Restaurants are a tricky business and the competition is fierce. That’s one reason why it’s imperative to set yourself apart and find ways to attract and retain high-quality employees. In that spirit, Perfect Company recently …
Aldi was named America’s most popular grocery store overall, but it wasn’t the favorite among every demographic, according to a recent poll.
Less people are participating in Dry January this year, but data suggests that’s because drinking less alcohol is now on-trend year round.
Mondelēz’s latest State of Snacking report reveals that a majority of consumers continue to prioritize snacking, even amid rising prices.
THC is one of the fastest growing ingredients in foodservice, increasingly legal, and visible amid a key demo—the millennials.
A new survey shows the value that having a clear sustainability mission can have for purpose-led brands in the CPG space.
Loyalty spending reached the highest point on record across all restaurant and convenience store concepts in 2021. This traction reflects the value of loyalty programs as a source of revenue during inflationary periods. According to …
It’s been a year of shifting priorities as inflation firmly holds its grip on the US economy. For those in the food industry, it’s a battle over managing prices while facing limited supplies and labor. …
