Among CPG energy drink brands, Celsius over-indexes with teens, with 17% citing it as their favorite energy drink brand (vs. ~12% market share) while Monster and Red Bull under-index. Among snack brands, Campbell’s Goldfish are still most preferred. Teens report highest intentions to eat more or the same amount of Mondelez’s Clif Bar and Hershey’s products.
For starters, the global demographic landscape is undergoing a noteworthy transformation, with “second lifers” – those embarking on new chapters post-retirement – emerging as a powerful group of consumers. By 2050, the over-60 demographic is expected to double. This shift is pushing the market towards balanced nutrition.
It comes down to how to make craft beer flavor and aroma become credible as a basic refreshment on occasions currently dominated by soft drinks. This is the real NA beverage battle the brand faces.
Millennials grew up with store brands and they see them for what they are – a brand. Without a doubt, there is a transformation taking place in the private brand mainstream tier where products are moving away from strict equivalency to national brands and becoming true national brand alternatives.
Anheuser-Busch InBev is trying to win back customers as major retailers like Walmart and 7-Eleven are poised to reduce the amount of space.
In a telling report from Qualtrics, 28% of Gen Z and millennials say student loan repayments will make the holidays unaffordable this year.
Common sense wins the day in most respects, and a little data goes a long way toward verifying collective gut-checks, especially during inflationary years. And though the U.S. has landed a little softer than feared …
A new report by Brandwatch shows the plant-based category is largely idling while QSRs serving bowls are gaining traction.
Alcohol to-go has become a permanent fixture around the United States, presenting a massive growth opportunity for businesses.
Gen Z and millennials may be coming into their own, but those aged 18-43 differ markedly from both Gen Xers and baby boomers when it comes to restaurant habits, and attitudes toward loyalty programs. A …
Restaurants are picking up the pace regarding innovation for their offerings. After an era of low-contact transactions due to coronavirus fears, an increasing number of consumers prefer the tech-based service restaurants are now offering. The …
Convenience is a high priority for most grocery shoppers regardless of demographic, but is especially high for millennials.
A new survey by Sweet Earth explores the decline in alt-meat adoption to source potential solutions to reignite consumer interest.
The importance of offering sustainable products is hard to overstate — seven out of 10 consumers find sustainability more important today than they did two years ago, and more than half consider it “very important” according to Glow’s 2023 US Brand Sustainability Benchmark Report.
Walking into a grocery store used to be how most people bought groceries, but now only 44% of consumers do most of their shopping on premises.
Restaurants are a tricky business and the competition is fierce. That’s one reason why it’s imperative to set yourself apart and find ways to attract and retain high-quality employees. In that spirit, Perfect Company recently …
Aldi was named America’s most popular grocery store overall, but it wasn’t the favorite among every demographic, according to a recent poll.
Less people are participating in Dry January this year, but data suggests that’s because drinking less alcohol is now on-trend year round.
Mondelēz’s latest State of Snacking report reveals that a majority of consumers continue to prioritize snacking, even amid rising prices.
THC is one of the fastest growing ingredients in foodservice, increasingly legal, and visible amid a key demo—the millennials.
A new survey shows the value that having a clear sustainability mission can have for purpose-led brands in the CPG space.
Loyalty spending reached the highest point on record across all restaurant and convenience store concepts in 2021. This traction reflects the value of loyalty programs as a source of revenue during inflationary periods. According to …
It’s been a year of shifting priorities as inflation firmly holds its grip on the US economy. For those in the food industry, it’s a battle over managing prices while facing limited supplies and labor. …
Despite industry-wide challenges, both dairy and meat plant-based alternatives are forecast to grow through 2024, driven almost entirely by Millennials and Gen Zers. According to a recent report by The NPD Group, these plant-based consumers …
Companies like McDonald’s are allowing workers to access hourly pay on demand in the hopes of shoring up the ongoing labor shortage.
The canned cocktail trend is gathering momentum as the summer of 2022 rolls on.
Tea-infused cocktails are the latest drink trend on TikTok, signaling that healthy, affordable beverages resonate with consumers.
CHICAGO – At Coffee Fest Chicago recently, business owners and various industry reps gathered to take note of new products, as well as learn how to increase sales. As much as anything, the event suggested …
Food allergies are taking a toll on the U.S. Approximately 32 million Americans have some type of food allergy, according to the Asthma and Allergy Foundation of America. “In the years ahead, the need to …
Millennial parents have become massively impactful consumers. Several stats speak to the generation’s purchasing power. First, millennials in general are the largest adult cohort worldwide, with 23% of the global population – or 1.8 billion …
New consumer research suggests that meal kits are gaining momentum – especially with young adults. According to research from Culinary Visions, an insights and trends forecasting practice, 49% of consumers ages 18-34 say meal kits …
One of the lasting pandemic-related changes in consumer behavior could be the adoption of the QR code, according to a new FoodBytes report from Datassential. A year ago, just a quarter of consumers had encountered …
According to a new poll, less than 25% of U.S. adults strongly trust information about where their food is grown and how it’s produced. The recent University of Minnesota survey of 1,022 Americans revealed that …
Shoppers have historically gravitated to store brands when economic times get tough. But despite record-high prices, private label food and beverage sales continue to dip below their national counterparts at retail. Overall, store brand dollar …
Consumers are making purchases at a record clip, but economic sentiment continues to wane. Spending across Bank of America’s network of debit and credit cards has surged — mainly in entertainment, travel, and restaurants — …
