Tag: Millennials

How to Win Over Evolving Omnichannel Shoppers

Common sense wins the day in most respects, and a little data goes a long way toward verifying collective gut-checks, especially during inflationary years. And though the U.S. has landed a little softer than feared …

Alcohol To-Go Isn’t Going Away

Alcohol to-go has become a permanent fixture around the United States, presenting a massive growth opportunity for businesses.

Survey: Boosting Alt-Meat Adoption

A new survey by Sweet Earth explores the decline in alt-meat adoption to source potential solutions to reignite consumer interest.

Stocking Sustainable Brands is Key to Preventing Trade Downs

The importance of offering sustainable products is hard to overstate — seven out of 10 consumers find sustainability more important today than they did two years ago, and more than half consider it “very important” according to Glow’s 2023 US Brand Sustainability Benchmark Report.

Game On: Restaurants Use Gaming Tech to Boost Efficiency

Restaurants are a tricky business and the competition is fierce. That’s one reason why it’s imperative to set yourself apart and find ways to attract and retain high-quality employees. In that spirit, Perfect Company recently …

Report: Loyalty Members Defying Inflation with Higher Spending

Loyalty spending reached the highest point on record across all restaurant and convenience store concepts in 2021. This traction reflects the value of loyalty programs as a source of revenue during inflationary periods. According to …

Millennials, Gen Z Key to Plant-Based Advancement

Despite industry-wide challenges, both dairy and meat plant-based alternatives are forecast to grow through 2024, driven almost entirely by Millennials and Gen Zers. According to a recent report by The NPD Group, these plant-based consumers …

Numbers of Note: The Millennial Shopping Basket

On-the-go millennial parents favor products that balance convenience and consistency with splashes of innovation. “According to IRI, categories that rank high for millennials include fresh products, such as fresh fruit, meat, and muffins, as well ...
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3 Keys for Marketing to Millennial Parents

Millennial parents have become massively impactful consumers. Several stats speak to the generation’s purchasing power. First, millennials in general are the largest adult cohort worldwide, with 23% of the global population – or 1.8 billion …

Study: Meal Kits Gaining Momentum with Gen Z, Millennials

New consumer research suggests that meal kits are gaining momentum – especially with young adults. According to research from Culinary Visions, an insights and trends forecasting practice, 49% of consumers ages 18-34 say meal kits …

Report: QR Code Usage on the Rise for Young Consumers

One of the lasting pandemic-related changes in consumer behavior could be the adoption of the QR code, according to a new FoodBytes report from Datassential. A year ago, just a quarter of consumers had encountered …

Why Are Private Label Products Not Thriving Amidst Inflation?

Shoppers have historically gravitated to store brands when economic times get tough. But despite record-high prices, private label food and beverage sales continue to dip below their national counterparts at retail. Overall, store brand dollar …

Consumers Continue to Spend Despite Drop in Economic Optimism

Consumers are making purchases at a record clip, but economic sentiment continues to wane. Spending across Bank of America’s network of debit and credit cards has surged — mainly in entertainment, travel, and restaurants — …

Survey: Gen Z Drawn to Cannabis Products  

A new survey signals that marijuana is competing with alcohol for Gen Z’s dollars. Technomic’s recent Adult Beverage Planning Program report shows that, in states where recreational cannabis is legal, nearly two-thirds (65%) of Gen …

Author: Gen Z Consumers Seek Brands with Clear Purpose

Following in the footsteps of Millennials, Gen Z has taken a liking to chains such as Olive Garden and Starbucks, proving everything is cyclical, according to Piper Sandler’s latest Taking Stock with Teens survey. The Food …

Millennials, Gen Z Fueling Coffee Sales Boom

Coffee consumption is going strong throughout the U.S., with drinks away from home on the rise and younger consumers driving the popularity of specialty, refrigerated, and ready-to-drink brews. According to the National Coffee Data Trends …