Tag: Millennials

Zebra Striping: Gen Z’s Strategy for Moderating Alcohol Intake

Gen Z is redefining alcohol consumption with “zebra striping,” a trend where individuals alternate between alcoholic and non-alcoholic beverages during social outings, effectively halving their intake while embracing a sober-curious mindset. This shift presents unique opportunities for F&B brands to innovate.

Top 5 Dealbreakers for Modern Diners

The 2025 American Diner Trends Report uncovered the top dealbreakers that deter diners, such as negative word-of-mouth, health inspection warnings, and long wait times. With distinct preferences emerging among Gen Z and older cohorts, the report illustrated how restaurants can win over consumers.

Violife’s Plant-Based Marketing and Influencer Playbook

Dairy-free cheese maker Violife debuted a line of lentil-based coffee creamers, Violife Supreme Coffee Creamers. To spread the word, the brand launched Creamy Confessions, a nationwide ad campaign featuring a series of reality TV stars, social media influencers, and online content creators.

Value 2.0: Catering to Shoppers’ Personal Priorities

In 2025, consumers will redefine “value,” prioritizing brands that align with their personal values, according to Acosta Group. Retailers must embrace this shift by enhancing experiences through personalized retail media, leveraging social commerce, and addressing health-conscious demands with transparency.

Gen Z Teens Reducing Spend, Supporting Smaller Brands

Among CPG energy drink brands, Celsius over-indexes with teens, with 17% citing it as their favorite energy drink brand (vs. ~12% market share) while Monster and Red Bull under-index. Among snack brands, Campbell’s Goldfish are still most preferred. Teens report highest intentions to eat more or the same amount of Mondelez’s Clif Bar and Hershey’s products.

Premium, Ethical, and On-Demand: The New Age of Snacking Unwrapped

For starters, the global demographic landscape is undergoing a noteworthy transformation, with “second lifers” – those embarking on new chapters post-retirement – emerging as a powerful group of consumers. By 2050, the over-60 demographic is expected to double. This shift is pushing the market towards balanced nutrition.

Athletic Brewing – The King of NA Beer?

It comes down to how to make craft beer flavor and aroma become credible as a basic refreshment on occasions currently dominated by soft drinks. This is the real NA beverage battle the brand faces.

2023: The Year of Private Label Sets the Stage for 2024

Millennials grew up with store brands and they see them for what they are – a brand. Without a doubt, there is a transformation taking place in the private brand mainstream tier where products are moving away from strict equivalency to national brands and becoming true national brand alternatives.

How to Win Over Evolving Omnichannel Shoppers

Common sense wins the day in most respects, and a little data goes a long way toward verifying collective gut-checks, especially during inflationary years. And though the U.S. has landed a little softer than feared …

Alcohol To-Go Isn’t Going Away

Alcohol to-go has become a permanent fixture around the United States, presenting a massive growth opportunity for businesses.

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Survey: Boosting Alt-Meat Adoption

A new survey by Sweet Earth explores the decline in alt-meat adoption to source potential solutions to reignite consumer interest.

Stocking Sustainable Brands is Key to Preventing Trade Downs

The importance of offering sustainable products is hard to overstate — seven out of 10 consumers find sustainability more important today than they did two years ago, and more than half consider it “very important” according to Glow’s 2023 US Brand Sustainability Benchmark Report.

Game On: Restaurants Use Gaming Tech to Boost Efficiency

Restaurants are a tricky business and the competition is fierce. That’s one reason why it’s imperative to set yourself apart and find ways to attract and retain high-quality employees. In that spirit, Perfect Company recently …

Report: Loyalty Members Defying Inflation with Higher Spending

Loyalty spending reached the highest point on record across all restaurant and convenience store concepts in 2021. This traction reflects the value of loyalty programs as a source of revenue during inflationary periods. According to …