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Digital Marketing Promoting Unhealthy Food and Drinks to Children

YouTube kid influencers are marketing junk food from McDonald’s, Coke, and others to children, reported MarketWatch (Oct. 27). In a study published in the journal Pediatrics, researchers analyzed 418 YouTube videos from the five most-watched …

Why is Big Business Interested in TikTok?

TikTok, a platform where some 50 million U.S. daily users share short-form videos, has been receiving attention in the media as the Chinese-owned company searches for a U.S. buyer. The app is not only a …

Marketing in a Pandemic with Shelley Forrester

What’s the key to marketing in a pandemic? The Food Institute’s Chris Campbell speaks with Shelley Forrester, founder of the Forrester Network, on marketing and advertising strategies that can be employed during the time of …