Tag: Halloween

The Scary Truth: Inflation Impacting Halloween Plans

This fall, candy manufacturers are faced with a frightening reality: many shoppers are planning to ease back on Halloween-related purchases. A new Halloween Spending Trends report revealed 73% of Americans said their shopping for the …

Analysis: Why Consumers Crave Pumpkin Spice

Almost as ubiquitous as the changing colors of the leaves or a crisp chill in the air, the arrival of pumpkin-spice-flavored everything signals that fall is here. Ever since Starbucks introduced the pumpkin spice latte …

Analysis: What’s Influencing Increased Candy Sales this Year

It appears many consumers have a sweet tooth ahead of Halloween 2021. The pre-Halloween candy buying period is drawing more consumers this year than ever before, according to Numerator’s Candy Tracker. Omnichannel seasonal candy sales …