Dunkin’ and Reese’s Among Super Bowl 58 Ad Winners
What is the alchemy for an effective Super Bowl commercial? According to experts, for an ad to stick in football fans’ memory, it needs to feature a few key elements.
Tag: Advertising
What Pepsi’s Bold Move Says About the Future of Advertising
Pepsi will no longer sponsor the Super Bowl halftime show. The company said in a statement that the decision is part of a “larger strategic shift to bring unprecedented music and entertainment experiences” to people …
3 Keys for Successful Social Media Marketing
Food businesses are losing faith in Instagram following a change in its algorithm. The social media platform’s choice to prioritize videos over photos has created unforeseen costs for small businesses, leaving many owners frustrated, reported …
TikTok is Becoming a Food Industry Influencer
Users sharing their food on social media is nothing new, but TikTok is taking the phenomenon to new heights. Earlier this week, the hashtag for “food” had garnered a whopping 268 billion views on the …
Super Bowl Ads Provide Big Boost to Food Companies
A few food companies scored big thanks to this year’s Super Bowl. AdAdapted, a shopping list marketing and insights platform, recently researched the influence of this year’s Super Bowl commercials and found two chip brands, …
Food Brands Cut TV Advertising as Supply Chain Crisis Persists
Consumers may be seeing less food and retail advertisements on their TV screens this holiday season. Department stores, such as Macy’s and Nordstrom, spent 8% less on TV commercials from July 30 to October 30 …
Addressing Food Industry’s Labor Shortage with TikTok, Other Solutions
The statistics are staggering. According to a recent poll conducted by job site Monster.com, 95% of respondents were “currently considering changing jobs,” and 92% said they’d switch industries to get a new job. The top …
Why is Big Business Interested in TikTok?
TikTok, a platform where some 50 million U.S. daily users share short-form videos, has been receiving attention in the media as the Chinese-owned company searches for a U.S. buyer. The app is not only a …
Advertisers Boycott Facebook in Protest Against Hate Speech
Food Institute Focus – Advertisers Boycott Facebook in Protest Against Hate Speech