Can the sight of a strategically placed bag of chips on-screen cause consumers to crave the snack? Companies using product placement in advertising are betting on it—and they’re usually right, experts said. BEN, a product …
A few food companies scored big thanks to this year’s Super Bowl. AdAdapted, a shopping list marketing and insights platform, recently researched the influence of this year’s Super Bowl commercials and found two chip brands, …
Consumers may be seeing less food and retail advertisements on their TV screens this holiday season. Department stores, such as Macy’s and Nordstrom, spent 8% less on TV commercials from July 30 to October 30 …
Several food retailers are revamping their advertising businesses and appear to be modeling their approach after companies like Google and Amazon. Walmart is the latest to do so, which could have far-reaching business implications. The …
Some upstart brands that saw strong sales in 2020 will keep the momentum going by airing Super Bowl advertisements for the very first time. Other, more established brands are directing traditional ad budgets for the …
