Three Key Grocery Shopper Trends in 2024
Grocery shoppers are adapting their buying patterns in response to economic uncertainties and external influences in 2024.
Grocery shoppers are adapting their buying patterns in response to economic uncertainties and external influences in 2024.
Alex Trott, director of insights with 84.51°, helps break down current pain points and opportunities that grocery consumers are facing.
It’s not just the days that are getting shorter – the amount of time between glimpsing ghouls and buying roof clips for Rudolph is shrinking, too. Home Depot sold out of its first run of …
While the end of the pandemic has been mostly good news for grocers, the return to in-store shopping has taken its toll on grocery e-commerce. More than half (52%) of consumers have stopped using the …
Common sense wins the day in most respects, and a little data goes a long way toward verifying collective gut-checks, especially during inflationary years. And though the U.S. has landed a little softer than feared …
Almost 95% of shoppers are purchasing ice cream in stores this summer according to retail data science company and Kroger insights partner, 84.51°. Here are some ice cream trends for the 2023 summer season…and beyond. …
VR technology can help grocers optimize planograms and get a better understanding of how shoppers browse their aisles.
Providing a seamless experience is more than one great transaction—it’s using omnichannel opportunities to meet shoppers wherever they are.
It appears overall alcohol consumption will be up at Super Bowl parties this year. Research by retail insights company 84.51°, however, shows an eye-opening drop in planned alcohol consumption among younger adults this year.
By the sounds of things, Halloween 2022 could be rather subdued. October 31 could have a different look and feel this Fall because many consumers are cutting back on spending. Retail data company 84.51° recently …
Shrinkflation isn’t sneaking by savvy shoppers, and many consumers are changing their purchase behaviors in response.