Tag: 84.51

Top 3 Spring/Summer Trends in Retail

In a few short years, retail will be a totally immersive and data-driven experience highlighted by personalized AI recommendations for health and home, smart carts to increase efficiency (and solve the traveling salesman’s dilemma in-store), and much more.

The Evolving Grocery Consumer

Alex Trott, director of insights with 84.51°, helps break down current pain points and opportunities that grocery consumers are facing.

Analysis: How to Win Back E-Commerce Shoppers

While the end of the pandemic has been mostly good news for grocers, the return to in-store shopping has taken its toll on grocery e-commerce. More than half (52%) of consumers have stopped using the …

How to Win Over Evolving Omnichannel Shoppers

Common sense wins the day in most respects, and a little data goes a long way toward verifying collective gut-checks, especially during inflationary years. And though the U.S. has landed a little softer than feared …

Consumers Scoop Up Classic Ice Cream Flavors, Pails

Almost 95% of shoppers are purchasing ice cream in stores this summer according to retail data science company and Kroger insights partner, 84.51°. Here are some ice cream trends for the 2023 summer season…and beyond. …

Report: Alcohol Increasingly Part of Super Bowl Parties

It appears overall alcohol consumption will be up at Super Bowl parties this year. Research by retail insights company 84.51°, however, shows an eye-opening drop in planned alcohol consumption among younger adults this year.