Snacking Survey: Products and Innovations Today’s Consumers Crave
Today’s consumers are snacking around the clock, according to a shopper survey that notes which new innovations shoppers are craving.
Tag: 84.51
Research Shows Americans Now Seek Snacks ‘Day and Night’
According to retail insights company 84.51°, 27% of shoppers said they’re snacking multiple times per day, up 15% from 2023. Cheese is America’s favorite snack in 2024.
Frozen Plant-Based Meals Gaining Loyalty
Shoppers seeking convenience are in the market for readymade plant-based meals — and the frozen food aisle is a prime target for innovation.
How Much Does Sustainability Influence Consumer Shopping Habits?
Consumers in the U.S. and Canada say that they are willing to pay more for products that practice eco-friendly sustainability and ethics in their development, packaging, and sale of products, particularly around animal cruelty and ocean pollution.
Top 3 Spring/Summer Trends in Retail
In a few short years, retail will be a totally immersive and data-driven experience highlighted by personalized AI recommendations for health and home, smart carts to increase efficiency (and solve the traveling salesman’s dilemma in-store), and much more.
Three Key Grocery Shopper Trends in 2024
Grocery shoppers are adapting their buying patterns in response to economic uncertainties and external influences in 2024.
The Evolving Grocery Consumer
Alex Trott, director of insights with 84.51°, helps break down current pain points and opportunities that grocery consumers are facing.
Candy & Spice and Everything Nice: Holiday Hits Retail Earlier Than Ever as Spending Shrinks
It’s not just the days that are getting shorter – the amount of time between glimpsing ghouls and buying roof clips for Rudolph is shrinking, too. Home Depot sold out of its first run of …
Analysis: How to Win Back E-Commerce Shoppers
While the end of the pandemic has been mostly good news for grocers, the return to in-store shopping has taken its toll on grocery e-commerce. More than half (52%) of consumers have stopped using the …
How to Win Over Evolving Omnichannel Shoppers
Common sense wins the day in most respects, and a little data goes a long way toward verifying collective gut-checks, especially during inflationary years. And though the U.S. has landed a little softer than feared …
Consumers Scoop Up Classic Ice Cream Flavors, Pails
Almost 95% of shoppers are purchasing ice cream in stores this summer according to retail data science company and Kroger insights partner, 84.51°. Here are some ice cream trends for the 2023 summer season…and beyond. …
Virtual Reality Can Provide Grocers Deeper Insights Without Breaking the Bank
VR technology can help grocers optimize planograms and get a better understanding of how shoppers browse their aisles.
How Omnichannel Experiences Build Loyalty
Providing a seamless experience is more than one great transaction—it’s using omnichannel opportunities to meet shoppers wherever they are.
Report: Alcohol Increasingly Part of Super Bowl Parties
It appears overall alcohol consumption will be up at Super Bowl parties this year. Research by retail insights company 84.51°, however, shows an eye-opening drop in planned alcohol consumption among younger adults this year.
Halloween 2022 Preview: Less Candy, Cheaper Food Purchases
By the sounds of things, Halloween 2022 could be rather subdued. October 31 could have a different look and feel this Fall because many consumers are cutting back on spending. Retail data company 84.51° recently …
Report: Consumers Taking Notice of Shrinkflation
Shrinkflation isn’t sneaking by savvy shoppers, and many consumers are changing their purchase behaviors in response.