Tag: 84.51

Thanksgiving 2024: Surveys Suggest Consumers Will Feast Frugally

A new survey revealed that substituting store brands for name brands can save consumers $17 on a Thanksgiving dinner for 10. Still, many families weigh cost savings against the sentimental value of using specific ingredients tied to cherished holiday recipes.

How Much Does Sustainability Influence Consumer Shopping Habits?

Consumers in the U.S. and Canada say that they are willing to pay more for products that practice eco-friendly sustainability and ethics in their development, packaging, and sale of products, particularly around animal cruelty and ocean pollution.

Top 3 Spring/Summer Trends in Retail

In a few short years, retail will be a totally immersive and data-driven experience highlighted by personalized AI recommendations for health and home, smart carts to increase efficiency (and solve the traveling salesman’s dilemma in-store), and much more.

The Evolving Grocery Consumer

Alex Trott, director of insights with 84.51°, helps break down current pain points and opportunities that grocery consumers are facing.

Analysis: How to Win Back E-Commerce Shoppers

While the end of the pandemic has been mostly good news for grocers, the return to in-store shopping has taken its toll on grocery e-commerce. More than half (52%) of consumers have stopped using the …

How to Win Over Evolving Omnichannel Shoppers

Common sense wins the day in most respects, and a little data goes a long way toward verifying collective gut-checks, especially during inflationary years. And though the U.S. has landed a little softer than feared …

Consumers Scoop Up Classic Ice Cream Flavors, Pails

Almost 95% of shoppers are purchasing ice cream in stores this summer according to retail data science company and Kroger insights partner, 84.51°. Here are some ice cream trends for the 2023 summer season…and beyond. …

Report: Alcohol Increasingly Part of Super Bowl Parties

It appears overall alcohol consumption will be up at Super Bowl parties this year. Research by retail insights company 84.51°, however, shows an eye-opening drop in planned alcohol consumption among younger adults this year.