The Evolving Grocery Consumer

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It’s been a rough four years for the modern grocery consumer – first, the pandemic shifted many consumer habits and subsequent inflation challenged their budgets. Alex Trott, director of insights with 84.51°, helps break down current pain points and opportunities that consumers are facing, including increased anxiety, stretched finances, and a need for omnichannel solutions.

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More about Alex Trott:
As a Director of Insights, Alex Trott leads a team of insight managers and is responsible for ensuring CPG clients maximize the value of Kroger data and insights. She collaborates with 84.51°’s insights, consumer research, data science, and product teams to support clients’ and The Kroger Co.’s current needs and future strategic growth initiatives.

Alex was promoted to her current role after serving 10 years with the company in a variety of roles. In her longest tenured role as Senior Client Lead, Kroger Merchandising, she created and led the multi-disciplinary, customer-focused strategy for the Natural Foods Department at Kroger. Under her guidance, she helped Kroger become a leader in the natural and organic space including the creation of the Natural Foods Summit – an innovation platform that promoted discussion about natural food trends and allowed emerging brands to showcase their products directly to Kroger. Alex began her career at 84.51°, previously dunnhumbyUSA, in the grad program as an Associate Client Lead in Communications & Media.

A native Cincinnatian, Alex graduated from Miami University with Bachelor of Arts in Psychology and a minor in Entrepreneurship. She sits on the NextUp Cincinnati Regional leadership team and has tutored third grade math and reading at the Oyler School for 9 consecutive school years.

More about 84.51°:
84.51° is a retail data science, insights and media company. We help The Kroger Company, consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, we leverage 1st party retail data from nearly 1 of 2 U.S households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

Follow 84.51° on LinkedIn: https://www.linkedin.com/company/84-51/

Visit 84.51°’s website: https://www.8451.com/

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