More Categories are Ready for Plant-Based Disruption

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Are you ready for plant-based deli slices, seafood, or even filet mignon? Mission: Plant founder David Benzaquen is. In this episode of The Food Institute Podcast, the plant-based food industry expert talks about which product categories are ripe for disruption, the overall investment market for plant-based foods, and his vision for plant-based e-commerce grocery store PlantBelly.

“The fact is, most people would think that because the population of vegetarians is not huge, that the category might not be so big, but it is quite the opposite… over 40% of Americans are consuming plant-based alternatives to meat, dairy, or eggs at least once every 90 days… so the demand is astronomical.” – David Benzaquen

More David Benzaquen:
David Benzaquen is one of the world’s leading experts in the plant-based food industry. He invests in and advises plant-based CPG disruptors through his firm Mission: Plant, and is the co-founder of consumer insights firm, Moonshot Collaborative, and plant-based ecommerce grocery store, PlantBelly. David previously founded and sold the plant-based seafood company, Ocean Hugger Foods.

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