Mapping the Success of Hormel: A Global, Branded CPG Company

Global Branded CPG Company, Hormel, The Food Institute Podcast, Swen Neufeldt

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How does a global branded CPG company measure its success? Hormel Foods International President Swen Neufeldt joins The Food Institute Podcast to discuss company performance, the resilience of legacy brands like Skippy and SPAM, and the prospects for emerging plant-based lines.

More about Swen Neufeldt:
As group vice president of Hormel Foods and president of Hormel Foods International Corporation, Swen Neufeldt oversees the company’s international division, which encompasses more than 50 countries outside the United States. Hormel Foods is a global branded food company with over $11.4 billion in annual revenue across more than 75 countries worldwide. Hormel Foods is a member of the S&P 500 Index and has been designated a S&P 500 Dividend King. Its brands include Planters®, SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Columbus®, WHOLLY® Guacamole, Hormel® Black Label® and more than 30 other beloved brands. The company has been named on the “Global 2000 World’s Best Employers” list by Forbes magazine for three straight years, is one of Fortune magazine’s most admired food companies, has appeared on Corporate Responsibility Magazine’s “The 100 Best Corporate Citizens” list and was named one of America’s Most Responsible Companies by Newsweek, among other awards and accolades for its corporate responsibility and community service efforts.

Neufeldt began his career in 1996 as a grocery products sales representative in Birmingham, Ala. And a year later, became territory manager. That same year, he became a grocery products category management specialist at the Corporate Office, then became an associate product manager, Grocery Products. In 1999, he became a product and category development manager, International, at the Corporate Office. In 2002, he became senior product manager, International, in England and then, general manager of Europe in 2005. In 2006, he came back to the Corporate Office to be a group product manager, grocery products, and in 2010, became the director of business development – Asia and vice president of International in Shanghai, China, and general manager the following year. Two years later, he assumed the role of president of Hormel Foods International – Asia Pacific. In 2016, he was named the vice president of marketing for meat products for Hormel Foods in Austin, Minn., and he assumed his current role in 2020.

Originally from Düsseldorf, Germany, Neufeldt holds a master’s degree in international management from Thunderbird, School of Global Management and a bachelor of arts degree in economics and international affairs from Lafayette College.

Neufeldt and his wife, Heather, live in Austin with their two daughters.

More about Hormel:
Hormel Foods is a Fortune 500 company that manufactures and markets high-quality, brand-name food and meat products globally. While we are over 130 years old, we are just getting started.

We’re not just inspired to make great food, we’re inspired to make a difference for our customers, team members, consumers, shareholders and the communities where we live and work.

Our team of inspired people, 20,000 strong, is a collection of innovators and foodies, scientists and entrepreneurs, advocates and ambassadors, working together to build a distinctly different type of company, one that truly understands our position in the world and the difference we can make.

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