Podcasts

Examining the LTO Craze

| April 9, 2024

| April 9, 2024

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From lattes to chicken sandwiches to desserts, it seems every restaurant is hopping on the limited-time offer (LTO) craze to drive traffic and check growth. But is this really having the desired effect? Datassential vice president of sales Megan Lynberg discusses the historical data on LTOs, popular LTO items, and other strategies companies are using to inspire growth.

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More about Megan Lynberg:
Megan Lynberg is a 15-year veteran of the restaurant industry and a seasoned sales and marketing professional.  Megan has devoted her career to helping food and beverage companies make smarter, data-driven decisions without adding to their already full plates. As VP of Sales for Datassential, Megan helps both operators and manufacturers grow and innovate by tapping into Datassential’s industry-leading menu and consumer trends platforms.  Through a suite of intelligence tools, software solutions, and an unlimited data library, Datassential guides the biggest names in food and beverage on what’s next for the industry and how to stay ahead of it.

Prior to Datassential, Megan held sales and marketing positions with Nation’s Restaurant News, Hospitality Technology, and Black Box Intelligence. She is a proud graduate of the University of Georgia (Go Dawgs!) and lives in Phoenix with her husband and two children.

More about Datassential:
Datassential is the data insights platform influencing what’s next on your plate and in your glass. Through a suite of intelligence tools, software solutions and an unlimited data library, Datassential guides the biggest names in food and beverage on what’s next for the industry and how to stay ahead of it. For additional information, visit: https://datassential.com.

Email Megan: mailto:meganl@datassential.com