Yelp has released its first-ever list of the 50 fastest-growing brands in the U.S. Restaurant chains dominate the top ten, half of which are “challenger brands” – businesses that are not market leaders but aim to compete by disrupting their industries.
“A lot of people see beef as a premium meat and associate it with things like prosperity and masculinity. Beef is also incredibly rich in fat and protein, so our bodies are primed to crave it,” Rall said, noting federal subsidies, restaurant menus, and advertising all reinforce beef’s place “in our grocery stores and on our table.”
Through its unique product offerings and strategic influencer partnerships, Kodiak Cakes has differentiated itself and created a strong brand persona that resonates deeply with modern consumers.
The future of marketing was examined by executives during this week’s Possible Conference. A key takeaway: shoppable content.
Among CPG energy drink brands, Celsius over-indexes with teens, with 17% citing it as their favorite energy drink brand (vs. ~12% market share) while Monster and Red Bull under-index. Among snack brands, Campbell’s Goldfish are still most preferred. Teens report highest intentions to eat more or the same amount of Mondelez’s Clif Bar and Hershey’s products.
The future of checkout technology, consumer perception and adoption, and operator success is a tricky set of balls to keep in the air all at once.
While the rest of us were getting our morning jolt from a decent cuppa, decaf drinkers quietly (and deliciously) infiltrated the greater consumer market. Skyquest Technology recently predicted that the decaf coffee market will continue to grow to a $28.86 billion industry by the end of the decade.
CPG producers are veganizing macaroni and cheese by removing dairy ingredients, adding gluten-free pasta and, in some cases, boosting the nutritional value of the popular comfort food.
Other noteworthy shifts include the emergence of Gen Z and Gen Alpha as influential consumer groups. These young consumers are influencing market trends such as the push for labeling transparency and ethical production.
For starters, the global demographic landscape is undergoing a noteworthy transformation, with “second lifers” – those embarking on new chapters post-retirement – emerging as a powerful group of consumers. By 2050, the over-60 demographic is expected to double. This shift is pushing the market towards balanced nutrition.
Magic Spoon cereal is twice as expensive as most other name brands. Many regard its flavor as questionable and its better-for-you status isn’t as rock solid as consumers would like to believe.
Co-Branding is a powerful tool to pique consumer interest, from Oreo and Breyers Ice Cream, to Mike’s Hot Honey and Lou Malnati’s pizza,
Across the US, inflation-weary consumers continue to push back on years of price hikes, cooking from home or simply buying less to save more.
Can compassion be taught? That’s the question Walmart hopes to answer with a recent initiative for its store managers.
Demand for frozen chicken nuggets is strong, giving alternative varieties a significant runway for lift off — but sales remain grounded.
Zooming out, Korean cuisine has found a niche in today’s restaurant, retail, and grocery foodscape, whether standing alone as a global cultural beacon of cuisine or being reimagined with some of today’s food trends.
The high cost of seafood and the very clear preference for certain fish is the reason behind the caution, but it could be a lost opportunity for restaurants to stand out and become true destinations for seafood.
In a few short years, retail will be a totally immersive and data-driven experience highlighted by personalized AI recommendations for health and home, smart carts to increase efficiency (and solve the traveling salesman’s dilemma in-store), and much more.
Debate surrounding California’s impending food additive ban is heating up as state-level copycat proposals rise across the U.S. Last month, the National Confectioners Association spoke out against the ban, calling it “an emotionally-driven campaign that lacks scientific backing.”
Served as an LTO, in a restaurant, or at a ball game, fired in a brick oven at 800 degrees or reheated Sunday morning in a battered collegiate microwave after a late night, pizza is a tough business that can yield great rewards, revenue, and satisfaction.
Fresh orange juice producers continue to walk a fine line between supply and demand while consumer beverage preferences fluctuate widely.
So prevalent and all-consuming is the cultural agency of the Costco Kirkland Signature All-Beef Hot Dog that it’s propelling a crypto “memecoin” on the Solana crypto exchange. That is a real sentence. “Hot dogs are in control,” writes one commentator on TikTok. “The buns stay on,” adds @Jan crypto trader in the same thread amid a rising swell of crypto brokers.
There’s a growing feeling among many consumers that what we put into our bodies can perhaps solve myriad health issues. That presents a major opportunity for CPG brands regarding functional food products.
“Customers will step into a retail environment where every interaction is personalized, guided by AI algorithms that efficiently navigate shoppers through aisles and offer tailored product suggestions in real time,” fostering brand loyalty and elevating the consumer experience to “unprecedented satisfaction levels.”
As a business, it’s difficult to see Hello Fresh as anything but a massive success. And yet, despite the success of the business, Hello Fresh stock has been a terrible investment.
How much money is the Easter candy market worth? Hold onto your Easter baskets – in the United States alone, 2024 Easter candy sales are expected to exceed $3.3 billion (Statista)
To further understand how inventory and supply chain will change, Jarvis said the end of data silos must be achieved “to create a holistic understanding of each shopper, their interactions, and the stream of information being shared with them.
In today’s alternative protein space, the possibilities tofu offers are turning heads. More flavorful than most plant-based products, more rewarding than a perfect burger alternative, and much more affordable than a meat-based option, tofu checks a lot of boxes as a middle-of-the-road protein alternative that doesn’t necessarily have to market itself as a one-size-fits-all plant-based option.
“Jerky brands come and go because the barriers of entry to the industry are small,” Cawley said. “A good recipe, some packaging, and a solid manufacturing partner, and you can start selling legally and usually get traction locally.” Once early consumer adopters are exhausted, however, it often becomes difficult for fledgling jerky brands to earn retail shelf space, keep it, and create a compelling value proposition that resonates with shoppers nationwide.
There’s a new variable in the $45.1 billion pizzaverse: an Asian-influenced variety that utilizes a mochi pizza crust.
With consumers as focused as ever on improving their health and wellness, clean diets including foods like whole fruits, vegetables, and lean proteins have gained momentum. The show floor at Expo West illustrated that movement.
Why aren’t many store-bought jalapenos hot anymore? The answer lies in changing palates and products bred for consistency, not flavor.
“By 2030, visiting a Target, Walmart, or Costco won’t just be about shopping,” said Diana Zheng, head of marketing at Stallion Express, a leading e-commerce shipping company from Canada, “It will be an experience. An immersive experience. A personalized experience, even a social experience.”
E-commerce company Temu is currently playing David to the Goliath of Amazon, but U.S. shoppers have taken notice of the inexpensive offerings.
“Consumers seek out chocolate and candy to help enhance holiday seasons, family celebrations, and those important ‘treat yourself’ moments,” said John Downs, president and CEO of the National Confectioners Association, in a statement.
One great benefit of loyalty programs is that they help businesses, like restaurant chains, build a relationship with a customer. To inspire consumers to join your program you can use price or other incentives.
