Through its partnership with Flashfood, an app which offers steep discounts on groceries nearing their sell-by dates, Meijer has become the first American retailer to save 10 million pounds of potentially wasted food.
To put that into perspective, here are a few examples of other very large objects that represent historic achievements:
- 10 million pounds is roughly one-quarter of The Great Sphinx
- 10 million pounds is almost exactly half the weight of the Eiffel Tower
- 10 million pounds is about one-and-a-half Saturn V rockets
To put it in kitchen terms, 10 million pounds is roughly 40 million bananas. No matter how one imagines what 10 million pounds looks like, the reality is that Meijer’s collaboration with Flashfood has helped feed hundreds of thousands of people. Per Progressive Grocer, most of those people purchased high-nutrition and highly valued groceries, most notably the retailer’s produce box as well as Atlantic salmon and ground beef. For context, Meijer is a privately owned grocery supercenter with over 500 stores, neighborhood markets, and Express locations throughout the Midwest and mid-Atlantic states.
Brody Slacer, head of partner growth at Flashfood, called it a rare “win-win” for the planet.
“Working with Meijer has given thousands of shoppers access to affordable, high-quality groceries while reducing the impact of food waste,” he said.
And speaking to The Food Institute, Flashfood CEO and founder Josh Dominguez had much more to reveal regarding the partnership and milestone.
Dominguez appeared on The Food Institute podcast (below) with Food Institute senior content manager Chris Campbell and led with something we all know to be true—food, especially fresh, quality food, is prohibitively expensive for millions of Americans.