Digesting Expo West: 5 Noteworthy Observations
Expo West 2024 grew by more than 100%, year over year, in terms of social discussion. Innovative products in categories like regenerative organic, the Mediterranean Diet and more had attendees talking.
Expo West 2024 grew by more than 100%, year over year, in terms of social discussion. Innovative products in categories like regenerative organic, the Mediterranean Diet and more had attendees talking.
Last Friday at Expo West, industry leaders unpacked the plant-based category’s path forward. “Progress is not linear,” one CEO reminded the crowd, adding that getting consumers to try plant-based items “has to be a stepwise process.”
“Jerky brands come and go because the barriers of entry to the industry are small,” Cawley said. “A good recipe, some packaging, and a solid manufacturing partner, and you can start selling legally and usually get traction locally.” Once early consumer adopters are exhausted, however, it often becomes difficult for fledgling jerky brands to earn retail shelf space, keep it, and create a compelling value proposition that resonates with shoppers nationwide.
With consumers as focused as ever on improving their health and wellness, clean diets including foods like whole fruits, vegetables, and lean proteins have gained momentum. The show floor at Expo West illustrated that movement.
“By 2030, visiting a Target, Walmart, or Costco won’t just be about shopping,” said Diana Zheng, head of marketing at Stallion Express, a leading e-commerce shipping company from Canada, “It will be an experience. An immersive experience. A personalized experience, even a social experience.”
“Consumers seek out chocolate and candy to help enhance holiday seasons, family celebrations, and those important ‘treat yourself’ moments,” said John Downs, president and CEO of the National Confectioners Association, in a statement.
Last week, The Kraft Heinz Company unveiled plant-based hot dogs and sausages under the Oscar Mayer brand. Could this launch be a bellwether for the struggling alt-meat sector?
One great benefit of loyalty programs is that they help businesses, like restaurant chains, build a relationship with a customer. To inspire consumers to join your program you can use price or other incentives.
The current line of Cinema Sweets launched in December and sales have been brisk. “We’re quite pleased,” he said, brandishing an R2-D2 popcorn holder from a Star Wars release years ago, “and it’s definitely been a good launch for us across more than 550 domestic theaters.”
Informed consumers, concerned about the potential health risks associated with chlormequat, are increasingly turning toward organic oat products as a precautionary measure to minimize exposure to this and other chemicals of concern.
Josh Linkner issued the opening keynote for the COEX 2024 and noted that creativity and innovation was critical for continued growth and success. He also noted that research had found all humans are naturally drawn to creativity, but that it manifested in different ways.
It’s not hard to understand why these companies have found success in a challenging environment. These are comfort food manufacturers (among other things!) whose identities, infrastructure, and revenue are built upon foods people reach for when they’re feeling down, feeling squeezed, or both.
“There’s no question that aquaculture needs to grow, and I think it’s just a matter of time before it takes off in the U.S.,” Austin Caperton, the CEO of Appalachian Salmon in West Virginia, told FI.
From chefs to retailers to restaurant operators, catching fire with a dish that went viral on TikTok can ignite a fan base (and bolster quarterly revenue).
Such a fusion of different species opens new possibilities for sustainable food production, addressing issues such as food scarcity, environmental impact, and ethical concerns associated with traditional agriculture practices.
“Tomorrow’s winners will vary how they generate demand across their portfolios, with mass activation for their biggest brands and more targeted treatment for niche and insurgent brands,” Kyle Weza, global co-lead and brand accelerator for Bain & Company, said in the report.
The Pitbull-launched intra-store restaurant is part of a larger, $9 billion plan to make “upscale changes” to stores and bring in more recognizable and coveted brands and influencers. For Walmart, pairing with the king of collaborations is a natural choice.
Nutritionists hail bison as the other red meat, not that different in taste and nutrients from beef, but with a greater concentration of iron and fatty acids along with less fat.
Grocery shoppers are adapting their buying patterns in response to economic uncertainties and external influences in 2024.
The market for GLP-1 drugs is expected to reach $100 billion by 2030. Manufacturers and brands who want a piece of the low-sugar pie, so to speak, will have to offer the same.
Americans are turning away from breakfast cereal, and that’s got cereal manufacturers seeking fresh innovation to bring consumers back to their bowls and the breakfast table.
“Brands that genuinely commit to regenerative agriculture can build strong connections with consumers who prioritize regeneration,” says Michael Ham of Wild Orchard Tea Company. “This can result in long-term brand loyalty and positive associations with environmental responsibility.”
Beyond Meat has announced its latest innovation, Beyond IV, the fourth generation of the company’s core beef platform. The new recipes are the result of a multi-year research effort to improve the taste and nutritional quality of Beyond Burger and Beyond Beef.
Since its spin-off from Ralcorp, Post has spent over $10 billion on acquisitions. It has taken impairment changes relative to acquired assets of less than $300 million. Meanwhile, off a cereal business worth about $2 billion, Post and Bellring are now worth over $20 billion combined (including the respective companies’ debt).
Despite some titans of the pantry and cookie jar winning in their categories (Keebler’s Chips Deluxe Fudgy in the Cookie category; Dr. Pepper Strawberries & Cream in Soft Drink), better-for-you offerings not only abounded but won several snacking categories.
The least expensive products will start at just $1.99 and range from apparel to supplements, vitamins to technology, and more. Many of the offerings will be exclusive to Target and complement its dedicated online wellness destination that features ideas, meal inspiration, and more.
Dunkin’ Donuts’ shift to simply Dunkin’ serves as the gold standard in the contemporary rebranding landscape.
For ketchup manufacturers, #TheKetchupChallenge is a welcome crimson blip on the mid-winter radar. Ketchup sales are up 7.6% in the 12 weeks ending February 2, 2024, outpacing mustard, jams, honey – even mayonnaise – as unit sales are also up 2.0% during the same period.
Cocoa prices are nearly 65% higher than they were one year ago, and New York futures prices have hit a 46-year high.
Dairy producers are ramping up their efforts to scrub ‘milk’ from the labels of alternatives. How critical is the term in plant-based marketing? Could waging “milk wars” significantly improve traditional dairy’s bottom line?
PepsiCo’s latest earnings call revealed net revenue of $91.5 billion for the fiscal year and $27.9 billion in Q4.
What came first – the Cheeto or the existential crisis? That’s the question a recent story in The New York Times hoped to answer. Though a definitive answer remains elusive, many scientists, nutritionists, and more …
Through its partnership with Flashfood, an app which offers steep discounts on groceries nearing their sell-by dates, Meijer has become the first American retailer to save 10 million pounds of potentially wasted food. To put …
Chicken listings on restaurant menus have grown 6.4% in the past five years, outpacing the 4.7% of burgers and other beef-based items.
On July 1, Hein Schumacher took over as chief executive officer of Unilever. His appointment followed a long search that brought him into the company from Dutch dairy co-op Royal FrieslandCampina, and his immediate mandate …
While flavors like truffle mushroom and habanero chili have gained momentum the last few years, Kerry identified coffee, sweet heat, and jalapeno as emerging in recent months.