CPG Archive > Page 5

So You Want to Start a CPG Company

“It’s not KETO, it’s not gluten-free, it’s not upcycled grain or something super narrow – it’s a business at the end of the day that needs to make money,” he said, “and if it’s good enough for Erewhon, it should be good enough for many people.”

The Consumer ‘Feels’ Behind the High-flying Feastables Brand

Let’s take a look at the consumer perceptions driving disruptive brands, like Feastables chocolate from MrBeast. Manufacturers are feeling pressure on both price and experience: Food and beverage manufacturers are feeling pressure from both store …

Get Real! How to Achieve Authenticity & ‘Rizz’ in FoodBev

And that’s OK. In many ways, being authentic isn’t about the best product or service or value or lifestyle; it’s about being human, which is being vulnerable. Vulnerability is the heartbeat of authenticity, the subtle brand drumbeat that brand advocates and consumers can hear. Without a heartbeat – without being occasionally vulnerable – it will be hard to resonate and grow the brand in a way that feels organic, fresh, and authentic.

What’s Winning in Frozen Food?

After years of economic upheaval, frozen food remains a beacon of convenience, innovation, and at times, affordability. Which categories and brands are in high demand as the new year approaches?

Specialty Food Trends to Watch in 2024

The Specialty Food Association recently unveiled its trends to watch for in 2024, and international flavors were a prominent theme. Clearly, the fact many consumers are working from home these days has sparked a sense …

Walmart Commits to Reducing Food Waste

In an era of increased greenwashing and many companies abandoning once-ambitious ESG plans altogether, Walmart appears to be making real strides toward helping reduce food waste, solve food deserts, and burnishing its worldwide brand a little more.

Instant Noodles Gather Steam: 5 Popular Options

Demand for instant noodles jumped 2.6% globally to a record high of 121.2 billion servings last year, according to the World Instant Noodles Association, and 2023 marked the seventh consecutive year of instant noodle growth and consumption.

Kraft Heinz Aims at Convenience for Kids

Reports continue to show that consumers place a high premium on convenience, even in the face of inflation, and Kraft Heinz is betting that kids’ snacks are no exception. The multinational food company is expanding …

Food & Beverage Manufacturing M&A Quarterly Report: Q3 2023

This article is sponsored and written by CohnReznick. While deal volumes and total capital invested have leveled off in 2023 for the F&B sector, numerous food and beverage deals were also announced during Q3 and should ...

Is the Greenwashing Wave Crashing?

In the age of transparency, nearly half (45%) of shoppers have heard of greenwashing and one-third (33%) are skeptical of green labels and sustainability claims.

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Top Trends at Expo East 2023

What are the major trends shaping the natural and organic products industry today? The Food Institute checked in with industry analysts on the floor at Expo East 2023 to glean the top trends and takeaways …

Packaged Foods Stocks Struggle with Inflation—and Investors

Packaged food stocks experienced a banner year in 2022. The five biggest manufacturers—General Mills, Kraft Heinz, Campbell Soup, Kellogg, and Conagra Brands—on average returned 22% including dividends. On the same basis, the Standard & Poor’s …

Hot Honey & The Great Condiment Mashup

Hot honey is back. The question is, did it ever leave? Helping prompt this question is Pizza Hut. Pizza Hut has been making a quiet comeback in the QSR market the last few years; it …

Analysis: Why History Colors Campbell’s Sovos Deal

Across the 1980s and 1990s, Campbell Soup was one of the best stocks not only in the food industry, but the entire market. Including dividends, CPB returned 2,700%, or about 18%, on an annualized basis. …