The Recipe for Success for Kodiak Cakes

Through its unique product offerings and strategic influencer partnerships, Kodiak Cakes has differentiated itself and created a strong brand persona that resonates deeply with modern consumers. 

Gen Z Teens Reducing Spend, Supporting Smaller Brands

Among CPG energy drink brands, Celsius over-indexes with teens, with 17% citing it as their favorite energy drink brand (vs. ~12% market share) while Monster and Red Bull under-index. Among snack brands, Campbell’s Goldfish are still most preferred. Teens report highest intentions to eat more or the same amount of Mondelez’s Clif Bar and Hershey’s products.

Rise & Grind: Decaf Coffee Gathers Major Momentum

While the rest of us were getting our morning jolt from a decent cuppa, decaf drinkers quietly (and deliciously) infiltrated the greater consumer market. Skyquest Technology recently predicted that the decaf coffee market will continue to grow to a $28.86 billion industry by the end of the decade.

Mac and Cheese Gets a Plant-Based Makeover

CPG producers are veganizing macaroni and cheese by removing dairy ingredients, adding gluten-free pasta and, in some cases, boosting the nutritional value of the popular comfort food.

An Evolution Explained: Mondelēz Report Reveals Changing Consumption Habits

Other noteworthy shifts include the emergence of Gen Z and Gen Alpha as influential consumer groups. These young consumers are influencing market trends such as the push for labeling transparency and ethical production.

Premium, Ethical, and On-Demand: The New Age of Snacking Unwrapped

For starters, the global demographic landscape is undergoing a noteworthy transformation, with “second lifers” – those embarking on new chapters post-retirement – emerging as a powerful group of consumers. By 2050, the over-60 demographic is expected to double. This shift is pushing the market towards balanced nutrition.

$85 Million to the Clearance Bin – Is Magic Spoon Done?

Magic Spoon cereal is twice as expensive as most other name brands. Many regard its flavor as questionable and its better-for-you status isn’t as rock solid as consumers would like to believe.

Major Companies Make Ambitious Push for Plastic Recycling

Advanced plastic recycling remains a dream for many F&B companies, but Nestle, for one, plans to implement major changes along those lines by 2030.

Chicken Nugget Sales are Soaring. Can Plant-Based Varieties Take Flight? 

Demand for frozen chicken nuggets is strong, giving alternative varieties a significant runway for lift off — but sales remain grounded. 

Wave of Success: Plant-Based Brand Konscious Foods Enjoying Rapid Ascent

Plant-based brand Konscious Foods has enjoyed a meteoric rise. Focusing on achieving price and taste parity with traditional meat has been key, the brand’s founder explained.

Unlocking Gen Z Loyalty: Why Experiential Branding is the Future

According to brand strategy experts, Gen Z consumers currently seek experiences and cultural relevance from CPG companies.

Debate Surrounding California’s Food Additive Ban Heats Up

Debate surrounding California’s impending food additive ban is heating up as state-level copycat proposals rise across the U.S. Last month, the National Confectioners Association spoke out against the ban, calling it “an emotionally-driven campaign that lacks scientific backing.”

Clean Label Takes Center Stage as Ultra-Processed Stigma Grows

Clean-label initiatives continue to rise within the plant-based category and beyond as concerns surrounding ultra-processed foods intensify and more consumers prioritize what’s NOT in their products.

The Endless Promise of Pizza

Served as an LTO, in a restaurant, or at a ball game, fired in a brick oven at 800 degrees or reheated Sunday morning in a battered collegiate microwave after a late night, pizza is a tough business that can yield great rewards, revenue, and satisfaction.

Fresh OJ Deep Dive: Brand Leaders Feeling the Squeeze

Fresh orange juice producers continue to walk a fine line between supply and demand while consumer beverage preferences fluctuate widely.

Fueling the Future: Functional Foods Gain Momentum

There’s a growing feeling among many consumers that what we put into our bodies can perhaps solve myriad health issues. That presents a major opportunity for CPG brands regarding functional food products. 

Easter Sticker Shock: Cocoa Prices Still Skyrocketing

How much money is the Easter candy market worth? Hold onto your Easter baskets – in the United States alone, 2024 Easter candy sales are expected to exceed $3.3 billion (Statista)

Digesting Expo West: 5 Noteworthy Observations

Expo West 2024 grew by more than 100%, year over year, in terms of social discussion. Innovative products in categories like regenerative organic, the Mediterranean Diet and more had attendees talking.

Expo West Speakers Plot Plant-Based’s Path Forward

Last Friday at Expo West, industry leaders unpacked the plant-based category’s path forward. “Progress is not linear,” one CEO reminded the crowd, adding that getting consumers to try plant-based items “has to be a stepwise process.”

Big Opportunity Remains in Beef Jerky Category

“Jerky brands come and go because the barriers of entry to the industry are small,” Cawley said. “A good recipe, some packaging, and a solid manufacturing partner, and you can start selling legally and usually get traction locally.” Once early consumer adopters are exhausted, however, it often becomes difficult for fledgling jerky brands to earn retail shelf space, keep it, and create a compelling value proposition that resonates with shoppers nationwide.

3 Key Takeaways from Expo West 2024

With consumers as focused as ever on improving their health and wellness, clean diets including foods like whole fruits, vegetables, and lean proteins have gained momentum. The show floor at Expo West illustrated that movement.

The Future of Retail – The 10,000-ft. View

“By 2030, visiting a Target, Walmart, or Costco won’t just be about shopping,” said Diana Zheng, head of marketing at Stallion Express, a leading e-commerce shipping company from Canada, “It will be an experience. An immersive experience. A personalized experience, even a social experience.”

Candy Crush: Confectionery Producing Record Sales  

“Consumers seek out chocolate and candy to help enhance holiday seasons, family celebrations, and those important ‘treat yourself’ moments,” said John Downs, president and CEO of the National Confectioners Association, in a statement.

Can Oscar Mayer Revitalize the Plant-Based Sausage Market?

Last week, The Kraft Heinz Company unveiled plant-based hot dogs and sausages under the Oscar Mayer brand. Could this launch be a bellwether for the struggling alt-meat sector?

Column: Loyalty Apps Becoming a Boon for Fast-Food Restaurants 

One great benefit of loyalty programs is that they help businesses, like restaurant chains, build a relationship with a customer. To inspire consumers to join your program you can use price or other incentives.

Rated C for Candy – AMC Theatres Launches Private-Label Brand

The current line of Cinema Sweets launched in December and sales have been brisk. “We’re quite pleased,” he said, brandishing an R2-D2 popcorn holder from a Star Wars release years ago, “and it’s definitely been a good launch for us across more than 550 domestic theaters.”

Cereal Offender: Why is Chlormequat in our Oats?   

Informed consumers, concerned about the potential health risks associated with chlormequat, are increasingly turning toward organic oat products as a precautionary measure to minimize exposure to this and other chemicals of concern.

IFMA COEX 2024: Key Themes and Industry Trends

Josh Linkner issued the opening keynote for the COEX 2024 and noted that creativity and innovation was critical for continued growth and success. He also noted that research had found all humans are naturally drawn to creativity, but that it manifested in different ways.

How Hormel and JM Smucker Are Beating the Market

It’s not hard to understand why these companies have found success in a challenging environment. These are comfort food manufacturers (among other things!) whose identities, infrastructure, and revenue are built upon foods people reach for when they’re feeling down, feeling squeezed, or both.

As Aquaculture Gains Global Momentum, American Segment Snagged

“There’s no question that aquaculture needs to grow, and I think it’s just a matter of time before it takes off in the U.S.,” Austin Caperton, the CEO of Appalachian Salmon in West Virginia, told FI.

Cloud Bread to Burn-away Cakes: Tomorrow’s TikTok Trends in Restaurant & Retail

From chefs to retailers to restaurant operators, catching fire with a dish that went viral on TikTok can ignite a fan base (and bolster quarterly revenue).

Beef Rice & Dairy Plants—Frankenfood or Food Science Breakthrough?

Such a fusion of different species opens new possibilities for sustainable food production, addressing issues such as food scarcity, environmental impact, and ethical concerns associated with traditional agriculture practices.

CPGs Need Fresh Strategies Beyond Price Increases in 2024

“Tomorrow’s winners will vary how they generate demand across their portfolios, with mass activation for their biggest brands and more targeted treatment for niche and insurgent brands,” Kyle Weza, global co-lead and brand accelerator for Bain & Company, said in the report.

Feel This Moment – Walmart Teams Up with Pitbull, Again

The Pitbull-launched intra-store restaurant is part of a larger, $9 billion plan to make “upscale changes” to stores and bring in more recognizable and coveted brands and influencers. For Walmart, pairing with the king of collaborations is a natural choice.

Great Plains Debate: Should Bison Become ‘The Other Red Meat’?

Nutritionists hail bison as the other red meat, not that different in taste and nutrients from beef, but with a greater concentration of iron and fatty acids along with less fat.

Three Key Grocery Shopper Trends in 2024

Grocery shoppers are adapting their buying patterns in response to economic uncertainties and external influences in 2024.