Expo West 2026 signaled a high‑stakes shift as functional snacking and hydration surged, fueled by GLP‑1 consumers and a booming $342 billion natural products market. Yet a counter‑trend toward simple, indulgent “no‑function-needed” treats shows shoppers still crave joy.
Manufacturers are zeroing in on several science-backed functional ingredients – from soluble fibers to botanical extracts – that can support metabolic health. The shift signals a growing industry push toward proactive, nutrient-dense formulations.
Snapple is leaning into ’90s nostalgia with retro packaging and new flavors as Keurig Dr Pepper tries to revive the brand for Gen Z. Experts say authenticity – not flashy redesigns – will determine whether the comeback sticks in today’s health minded market.
Hormel is riding the protein boom and snack as meals craze, doubling down on value and global flavors. With AI insights and a premium to budget portfolio, the processor is aggressively positioning itself for fragmented, omnichannel consumers.
