Once dismissed as an oxymoron, healthier ice cream is now a booming category. From high-protein formulas to cutting-edge fat replacers, brands are rethinking indulgence without sacrificing texture.
Investor enthusiasm for food brands is strong, but securing capital has never been more challenging. Amid market volatility and heightened scrutiny, only the most strategic and well-prepared companies will land the funding needed to thrive.
At the recent 2025 BMO Farm to Market Conference, consumer interest in personal wellness created plant-based tailwinds. Kroger, SunOpta, and Remedy Organics were among businesses weighing in on the future of the sector.
Euphoric beverages are emerging as a new category that blends functional ingredients like adaptogens, nootropics, and botanicals to offer mood-enhancing effects, potentially competing with both caffeinated drinks and alcohol. With a growing Gen Z consumer base seeking alcohol alternatives, the sector is poised for growth.
