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The Loaf of a Showgirl: Taylor Swift Interview Reflects Rising Interest in Sourdough

Taylor Swift’s sourdough obsession sparked Panera’s “Loaf Story Meal” and reignited consumer interest in fermented breads. With gut health and clean-label trends rising, sourdough’s pandemic-born momentum is evolving into a retail innovation boom.

Anna Kinder | August 22, 2025

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Recent Articles

Attention Economy: Wild Brand Collabs Create Millions of Impressions

Unexpected flavor mashups – from Guinness ice cream to Mountain Dew gummies – are driving viral buzz. These quirky collaborations thrive on social media, creating a spectacle that often drives ROI.

Marcy Kreiter | August 22, 2025

Marcy Kreiter | August 22, 2025

Beyond Meat on the Verge of Financial Ruin

Beyond Meat is buckling under financial pressure, with overdue bills and shrinking sales. Despite denying bankruptcy rumors, the company’s pivot to “Beyond” signals a desperate bid to stay relevant in a cooling market.

Kelly Beaton | August 21, 2025

Kelly Beaton | August 21, 2025

Macro, Tariffs May be All That Can Stop Walmart

Walmart’s Q2 sales crushed expectations, but tariffs and health costs trimmed profits. Grocery and fresh categories surged, signaling strong share gains, even as the retailer braces for a murky, margin-pinched second half.

Vince Martin | August 21, 2025

Vince Martin | August 21, 2025

The Top 3 Flavors Influencing Product Launches

Flavors like matcha, hot honey, and pickles are surging in 2025, driven by viral trends and nostalgic cravings. Social media-savvy consumers are rewriting the flavor playbook – and retailers are hustling to keep pace.

Kelly Beaton | August 20, 2025

Kelly Beaton | August 20, 2025

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