Cereal Slump: Brands Innovate Against Waning Sales
Cereal aisle sales fell 1.1% year-over-year, shocking the breakfast category. Gradually, consumers are demanding healthier offerings, and brands must rise to meet them.

Cereal aisle sales fell 1.1% year-over-year, shocking the breakfast category. Gradually, consumers are demanding healthier offerings, and brands must rise to meet them.
The USDA is partnering with Palantir Technologies on a $300M modernization of its farm support systems. The effort aims to simplify how farmers access services while improving data coordination and cybersecurity, highlighting the increasingly integral role of digital infrastructure in managing and protecting the U.S. food supply.
California’s new folic acid mandate for corn masa flour spotlights a long overlooked gap in national fortification policy. As more states follow, food manufacturers face rising pressure to adapt formulations that better support public health.
A recent report shows the cost of beer in the U.S. has climbed to a median price of $6.52. As a result, more consumers are pausing before paying for a pint.
Walmart’s sweeping digital shelf label rollout has sparked a familiar debate. The last time retail faced this much resistance to a shelf-level technology, it was called the barcode.