3 Summer Retail Trends to Watch in 2026
Lower income consumers are pulling back from fast food as years of price hikes push QSRs past their affordability threshold. Brands are scrambling to win them back with sharper value plays.

Lower income consumers are pulling back from fast food as years of price hikes push QSRs past their affordability threshold. Brands are scrambling to win them back with sharper value plays.
Global fertilizer chokepoints tied to the Strait of Hormuz crisis are putting 2026 crop yields and food inflation at real risk. Industry leaders are being urged to secure inputs early and rethink supply chains before the squeeze truly tightens.
Biofilms rarely make headlines on their own, but the contamination, spoilage, and recalls that they contribute to are part of the roughly $75B that the U.S. loses to foodborne illness every year, according to USDA estimates. Now, food producers are turning to digital twins to identify risks earlier – before they escalate into costly problems.
National brands are becoming more strategic in their battle to reclaim market share from private label and challenger brands. Meanwhile, as store brands capture 24% of the market, they’re leaning on some tactics of their own to support bottom lines.
Global flavors are moving from niche to mainstream as shoppers reward retailers that deliver culturally authentic products with real stories and ingredient integrity. Grocers that pair local insight with true global depth are capturing the next wave of growth. Sponsored content from Forvis Mazars.