As retail shelves continue to overflow with healthier-for-you snacks, KIND has launched new branding, with a new packaging initiative looming. One KIND executive told FI the brand aims to evolve to meet consumers’ growing demands for sustainability and health-claims such as “high-protein.”
Hungryroot, a survivor of the DTC meal-kit boom, pivoted from a narrow CPG business model to a distributor model with a limited assortment retail interface, leading to significant success. By focusing on a small list of ingredients, Hungryroot transformed into an online grocer that offers personalized meal planning.
What will lead to success for coffee chains in 2025? Efficiency, exclusive LTOs … and wrestling prime real estate away from pesky car washes, according to the CEO of Clutch Coffee.
As CPGs can no longer guarantee price increases as a surefire way to maintain positive margins, they’re looking to other solutions. Premiumization and brand acquisitions are two methods stakeholders will leverage in the coming year.
