Lower income consumers are pulling back from fast food as years of price hikes push QSRs past their affordability threshold. Brands are scrambling to win them back with sharper value plays.
Ye (fka Kanye West) stoked controversy that led PepsiCo and Diageo to pull out as sponsors of a U.K. music festival that was canceled shortly thereafter. Morality clauses are becoming more commonplace in contracts to protect brands from reputational damage.
Creatine appears to be more than a fitness fad, with new formats and use cases fueling its growth. Though men still account for the majority of usage, other demographics have begun taking the supplement to prevent muscle loss, support hormonal health, and more.
Affordability is one of the top barriers preventing Americans from adhering to the dietary guidelines laid out in the new food pyramid. For the average household, it would lead to a 32% increase in annual spending.
Pet food demand is surging as Millennials and Gen Zers treat nutrition for their animals like nutrition for themselves, driving investment from major manufacturers. Brands that can prove true health benefits and ingredient transparency can seize upon the movement.
