Brewing Gains: ‘Proffee’ Momentum Grows
Consumers are doubling down on their protein intake with a protein-infused coffee trend dubbed “proffee.” CPGs and retailers alike are hopping on to get a bit of the buzz.
Consumers are doubling down on their protein intake with a protein-infused coffee trend dubbed “proffee.” CPGs and retailers alike are hopping on to get a bit of the buzz.
The Latin American Heritage Diet is helping combat high rates of diabetes among Hispanic Americans, featuring ingredients like vegetables and whole grains. The diet also reconnects Latin Americans with cultural foodways.
Alcohol manufacturers, retailers, and foodservice segments have a lot to worry about heading into the new year, with Dry January and Surgeon General advisories advocating for sober-curious lifestyles. Time will tell if these movements make an impact.
Starbucks’ revamped winter menu reflects growing consumer interest in global flavors, with items like customizable matcha lattes. These innovations also highlight the coffee giant’s focus on personalized experiences.