The CPG category is undergoing a significant transformation, blending AI, retail media networks, and social shopping to create deeply personalized experiences. These innovations are reshaping shopping into a seamless experience for consumers.
Believe the hype – major American retailers and grocers are spending big money on retail media networks (RMNs). Walmart has Walmart Connect. Target reaches consumers using Roundel. Kroger has its Precision Marketing network, Albertsons its …
As retailers seek to increase sales via digital channels, Walmart will use livestream video to create immersive shoppable experiences.
