Dunkin’ and Reese’s Among Super Bowl 58 Ad Winners
What is the alchemy for an effective Super Bowl commercial? According to experts, for an ad to stick in football fans’ memory, it needs to feature a few key elements.
Tag: Super Bowl
Six Restaurant Strategies for Super Bowl Sunday
While venerable NFL coaches Andy Reid and Kyle Shanahan formulate their game plans leading up to Super Bowl Sunday, party planners the world over are doing the same. That’s especially true for restaurant operators, who …
NA Drinks & Wings Win Super Bowl Sunday
Chicken wings are cheap and beer is expensive. Amid inflation, brands need an omnichannel approach to reach consumers, especially as it relates to snacking.
Report: Alcohol Increasingly Part of Super Bowl Parties
It appears overall alcohol consumption will be up at Super Bowl parties this year. Research by retail insights company 84.51°, however, shows an eye-opening drop in planned alcohol consumption among younger adults this year.
Super Bowl Ads Provide Big Boost to Food Companies
A few food companies scored big thanks to this year’s Super Bowl. AdAdapted, a shopping list marketing and insights platform, recently researched the influence of this year’s Super Bowl commercials and found two chip brands, …
FI Fast Break audio news: Feb. 9, 2022
This week, in The Food Institute’s quick-hitting, audio news podcast, we examine Walmart’s online grocery growth, the popularity of Veganuary, and more. The Food Institute Podcast · FI Fast Break News – Feb. 9, 2022 …
Hot Wings Hotter than Ever as Super Bowl Approaches
The Los Angeles Rams have won eight of their last nine games, the Cincinnati Bengals six of their last seven. As impressive as that is, the teams aren’t nearly as hot as one Super Bowl …
Economist: Higher Costs Expected for Super Bowl Parties
What will the cost of your Super Bowl spread be this year? About 8% to 14% more than 2021, according to Wells Fargo’s inaugural Super Bowl Food Report— a light-hearted look at food and beverage …
Super Bowl Showcases Changing of the Guard for NFL (and Food Industry)
While Sunday’s Super Bowl will be the perfect platform to highlight the changing of the guard between superstar NFL quarterbacks Tom Brady and Patrick Mahomes, the food industry will also have some significant changes on …
What Will Americans Eat During the Super Bowl?
Super Bowl parties may look different this year, but food will still be a major part of them. Frito-Lay estimates a 21% increase in snacking vs. previous Super Bowls as more consumers plan to watch …
Major Brands Sack Super Bowl Ads as Upstarts Kick Off for First Time
Some upstart brands that saw strong sales in 2020 will keep the momentum going by airing Super Bowl advertisements for the very first time. Other, more established brands are directing traditional ad budgets for the …