Tag: Seltzer

Hard Seltzer Market Could Be Softening  

The hard seltzer market may be falling on hard times. While it may not seem that long ago that beverages like Truly Hard Seltzer were a highlight of many summer get-togethers, the popularity of the …

Alcohol Industry Innovating Like Never Before

With Memorial Day around the corner and signs of the pandemic easing, the alcoholic beverage industry is gearing up for summer and beyond. Here are some recent highlights and innovations from the sector. Champagne sales are popping Whether it’s for meeting up with friends and loved ones in person or …

Beverage Companies Lean into Health

Several beverage brands are launching new products that have a stronger focus on consumer health. PepsiCo is launching a new drink called Driftwell to aid sleep as consumers struggle with stress, reported CNBC (Sept. 14). …