“Was it the six-pack of wine called ‘Mommy’s Little Helper?’ Or ‘Mommy’s Time Out’ wine? Was it the funny phrase, ‘The most expensive part of having kids is all the wine you have to drink?’ The clothes and other goodies branded with, ‘Who is moderation?’ or ‘This is how you adult?’ Our society thinks it’s funny when women drink heavily,” Pengov said.
Some of the takeaways from the Circana report indicate that inflation has generally gone pretty easy on the beverage category, prompting marketing teams to “promote their relative price stability and find ways to demonstrate value, recognizing that ‘value’ doesn’t always mean lower price,” and that premium categories continue to outperform more value-based brand propositions.
Dozens of brands are experimenting in the nonalcoholic (NA) and low-alcohol space, offering consumers the opportunity to not so much choose sides but merely choose wisely according to their preferences, dietary needs, and personal goals.
Mountain Dew, Simply Orange, and SunnyD have all launched alcohol products recently which have drawn the ire of consumer advocates.
From bottled water and better-for-you bubblies to convenient coffees and cocktails, the beverage market is booming. Total sales for center store beverages reached $86 billion in the 52-week period ending June 12, per IRI, making …
This article is sponsored and written by Future Market Insights. Plant-based beverages, in many respects, are taking the food industry by storm. The products are praised by many for their healthy nutritional profile. And, as …
Coffee’s popularity in the U.S. shows no signs of slowing. More than half of Americans over 18 years old drink coffee daily, with the average coffee drinker consuming three cups of coffee per day, as …
Unilever Plc has reportedly kicked off the sale of large parts of its tea business, which begs the question: What’s next for the traditional drink, which has a history that dates back nearly 5,000 years …
