Tag: PLMA

Analysis: Why Private-label Product Sales are Surging

In trying to control household costs, consumers often turn to private-label products, which the Private Label Manufacturers Association reported grew at 11.3% — to a record $228.6 billion last year. “Lacking the marketing cost component …

Why Are Private Label Products Not Thriving Amidst Inflation?

Shoppers have historically gravitated to store brands when economic times get tough. But despite record-high prices, private label food and beverage sales continue to dip below their national counterparts at retail. Overall, store brand dollar …