The private label category continues to enjoy seismic growth, slated to reach 24% by 2030. In a recent webinar, stakeholders discuss why the category has endured success, and what’s ahead in 2025.
The 2024 PLMA Trade Show showcased private label’s ascent, with U.S. store brand sales projected to surpass $250 billion this year. Trends like globally inspired dips and coffeehouse-style beverages at home captured consumer interest.
Millennials grew up with store brands and they see them for what they are – a brand. Without a doubt, there is a transformation taking place in the private brand mainstream tier where products are moving away from strict equivalency to national brands and becoming true national brand alternatives.
The alt-dairy category experienced significant economic pressure in 2023, but private label performance was strong. Here are a few featured products from the November Private Label Manufacturers Association (PLMA) show.
Among the plant-based options highlighted at a recent PLMA event were convenient, handheld snacks such as porkless carnitas and alternative chicken fries.
The recent PLMA Private Label Trade Show was larger than ever and displayed trends like sweet heat and coconut flavors.
In trying to control household costs, consumers often turn to private-label products, which the Private Label Manufacturers Association reported grew at 11.3% — to a record $228.6 billion last year. “Lacking the marketing cost component …
The Plant-Based Foods pavilion at the recent Private Label Trade Show hosted numerous exhibitors offering plant-based products to address consumer concerns about health, the environment, and animal welfare.
Shoppers have historically gravitated to store brands when economic times get tough. But despite record-high prices, private label food and beverage sales continue to dip below their national counterparts at retail. Overall, store brand dollar …
