Tag: national brands

Why Are Private Label Products Not Thriving Amidst Inflation?

Shoppers have historically gravitated to store brands when economic times get tough. But despite record-high prices, private label food and beverage sales continue to dip below their national counterparts at retail. Overall, store brand dollar …

Are National Brands Overtaking Private Label?

Over the past twelve months, national brands have turned the tables on private label, racking up a higher percentage of total dollar sales for edible products and beverages. The new data suggests a shifting landscape …