While the fast-food “chicken wars” have been going on for some time, Taco Bell and Chipotle are now headed for battle on another front. The two largest Mexican-food chains are testing new items and jockeying …
YouTube kid influencers are marketing junk food from McDonald’s, Coke, and others to children, reported MarketWatch (Oct. 27). In a study published in the journal Pediatrics, researchers analyzed 418 YouTube videos from the five most-watched …
TikTok, a platform where some 50 million U.S. daily users share short-form videos, has been receiving attention in the media as the Chinese-owned company searches for a U.S. buyer. The app is not only a …
Food Institute Focus – How Food Companies are Successfully Marketing in 2020
Food Institute Focus – Key Insights into Top Selling Food & Beverage Products
What’s the key to marketing in a pandemic? The Food Institute’s Chris Campbell speaks with Shelley Forrester, founder of the Forrester Network, on marketing and advertising strategies that can be employed during the time of …
