PepsiCo recently told The Food Institute that it’s doubling down on Gen Z’s blurred meal and snack habits by embracing bold flavors and immersive brand experiences. The corporation is paying particularly close attention to trends inspired by TikTok.
The period between December 26 through mid-January offers myriad opportunities for CPGs and grocers alike. Measured omnichannel strategies and retail media network initiatives can support these efforts.
Taco Bell is collaborating with its customer base to create a unique, community-driven ad campaign for its upcoming Super Bowl slot.
Taco Bell has achieved 11 consecutive quarters of growth. The keys, experts note, include targeted digital marketing, limited-time offers, and innovative menu updates that resonate with young consumers and drive repeat visits.
AI is revolutionizing the consumer journey for CPG brands. Yet, while AI enhances predictive insights, concerns about data privacy and the balance between automation and human connection remain key considerations for brands, according to industry insiders.
McDonald’s is launching a Chicken Big Mac, a limited-time twist on its iconic Big Mac, starting October 10 at participating U.S. locations. The chain piloted the sandwich at an LA pop-up and is promoting it through a social media-driven campaign.
When brands collaborate, they tap into each other’s customer bases and brand equity. This synergy allows both businesses to reach a broader audience.
“Was it the six-pack of wine called ‘Mommy’s Little Helper?’ Or ‘Mommy’s Time Out’ wine? Was it the funny phrase, ‘The most expensive part of having kids is all the wine you have to drink?’ The clothes and other goodies branded with, ‘Who is moderation?’ or ‘This is how you adult?’ Our society thinks it’s funny when women drink heavily,” Pengov said.
The latest Food Institute news podcast touches on the demise of the open-all-night restaurant in the United States.
In a new study, participants indicated that AI-generated food images look more appealing than authentic photos.
This webinar featured SRW and Barrel – two leading marketing and design companies in the food and beverage CPG space – to share their latest insights on effective marketing and website design strategies for 2024. …
From chefs to retailers to restaurant operators, catching fire with a dish that went viral on TikTok can ignite a fan base (and bolster quarterly revenue).
Dunkin’ Donuts’ shift to simply Dunkin’ serves as the gold standard in the contemporary rebranding landscape.
Many brands miss the mark when they attempt to connect with Gen Z – a cohort that’s now coming into economic power.
The Pescaria’s signature dish is a fish sandwich composed of one thick slice of partially hollowed-out round bread, two pestos/oils/mayonnaises, a cheese, a fish, some vegetables (raw and cooked), and a smaller slice of bread on top with a tortoiseshell pattern. The bread’s texture is crispy on the outside and pleasantly chewy on the inside.
In terms of the beverage industry overall, this is a very smart play for McDonald’s and other brands will follow.
Anheuser-Busch InBev is trying to win back customers as major retailers like Walmart and 7-Eleven are poised to reduce the amount of space.
Shorter attention spans and higher expectations have made it harder for retailers across the industry—grocers included—to capture the interest of the modern consumer. While it can be tricky to connect with today’s busy, price-conscious shopper, …
When was the last time you heard “controversy” and “Coca-Cola” in the same sentence? Not in recent months. The venerable company has made a concerted effort to avoid culture wars and political stances while also …
It’s the influencers’ world and we’re just living in it. Here’s how to avoid the next Fyre Festival with your brand.
The inflationary environment means grocers need to fight hard to retain their customers, and data is one of the most important marketing tools at their fingertips.
The latest Food Institute news podcast looks at holiday spending projections, and updates the outlook for the energy drinks market.
The latest Food Institute news podcast updates the second wave of the bird flu, and offers tips for marketing to Gen Z.
When Stephanie Stuckey reclaimed her family’s roadside convenience-store business in 2019, it was a far cry from the 350-store operation run during the company’s peak years. Fast forward to 2022, and the Stuckey’s brand has …
With an endless supply of content and more than 50 million daily users, there is no shortage of ways for brands to market themselves on TikTok – particularly to Gen Z. In fact, half of …
Pepsi will no longer sponsor the Super Bowl halftime show. The company said in a statement that the decision is part of a “larger strategic shift to bring unprecedented music and entertainment experiences” to people …
In discussing wellbeing when it comes to food, Nik Modi, managing director at RBC Capital Markets, commented in a recent Food Institute Podcast that “treats” are not merely a vice to be approached with moderation, but rather …
Millennial parents have become massively impactful consumers. Several stats speak to the generation’s purchasing power. First, millennials in general are the largest adult cohort worldwide, with 23% of the global population – or 1.8 billion …
Watch the replay of The Food Institute’s recent livestream on Go To Market Strategies for Foodservice Companies. What are the most effective go-to-market strategies for foodservice companies in the post-pandemic environment? How can sales teams …
Food businesses are losing faith in Instagram following a change in its algorithm. The social media platform’s choice to prioritize videos over photos has created unforeseen costs for small businesses, leaving many owners frustrated, reported …
Users sharing their food on social media is nothing new, but TikTok is taking the phenomenon to new heights. Earlier this week, the hashtag for “food” had garnered a whopping 268 billion views on the …
YouTube star Jimmy Donaldson – better known as MrBeast – is getting back into the food space with a better-for-you snack brand. Following the success of his virtual restaurant brand, MrBeast Burger, Donaldson is introducing …
Consumers may be seeing less food and retail advertisements on their TV screens this holiday season. Department stores, such as Macy’s and Nordstrom, spent 8% less on TV commercials from July 30 to October 30 …
