Violife’s Plant-Based Marketing and Influencer Playbook

Dairy-free cheese maker Violife debuted a line of lentil-based coffee creamers, Violife Supreme Coffee Creamers. To spread the word, the brand launched Creamy Confessions, a nationwide ad campaign featuring a series of reality TV stars, social media influencers, and online content creators.

Everyone’s an Expert: How TikTok Democratized the Culinary Scene

TikTok is driving viral food trends while spiking sales for some businesses. For food brands and restaurants, the platform’s unparalleled reach can spark both massive success and unexpected controversy.

5 Keys for Brands When Considering Influencer Marketing

Influencer marketing can be highly effective for F&B brands. However, the strategy requires authentic storytelling and carefully crafted content, according to experts.

FI Spotlight: How Olipop Stays On Top in the Beverage Sector

From starting out in 2018 to making more than $200 million in gross sales, Olipop has certainly experienced great success. Join The Food Institute as we interview Olipop's Director of Growth and Partnerships Steven Vigilante ...

Driving Success in Marketing and Design: How Food & Beverage Companies are Winning in 2024

This webinar featured SRW and Barrel – two leading marketing and design companies in the food and beverage CPG space – to share their latest insights on effective marketing and website design strategies for 2024. …

How Digital Influencers & Food Brands Launch Viral Trends

Influencer Marketing has taken the world by storm. According to Influencer Marketing Hub, the category value grew from $1.7 billion in 2016 to $21.1 billion this year. And it's only going to get bigger. But ...

Influencer Marketing in the Food and Beverage Industry

It starts with a simple question – what is an influencer? SRW Agency’s Jenna Ogle explains how food and beverage can leverage influencers.