Tag: Influencer Marketing

Violife’s Plant-Based Marketing and Influencer Playbook

Dairy-free cheese maker Violife debuted a line of lentil-based coffee creamers, Violife Supreme Coffee Creamers. To spread the word, the brand launched Creamy Confessions, a nationwide ad campaign featuring a series of reality TV stars, social media influencers, and online content creators.

How Digital Influencers & Food Brands Launch Viral Trends

Influencer Marketing has taken the world by storm. According to Influencer Marketing Hub, the category value grew from $1.7 billion in 2016 to $21.1 billion this year. And it's only going to get bigger. But ...