Consumers Demand Functional Beverages

There’s a reason Zane Adams’ brand dove all-in on nutrient-dense drinks: functional beverages are gathering steam in 2023.

The Psychology of Food: A Deeper, Actionable Understanding of the Modern Consumer

Food and beverage companies have historically used demographic analysis to understand consumer and shopper behavior. The traditional demographic framework involves segmenting a population into buckets based on age (e.g., Baby Boomers, Gen X, Millennial, Gen ...

Probiotics: Consumer Perceptions and Opportunities

More than ever, consumers are prioritizing health and finding ways to make positive changes to their lifestyle. To address wellness needs in this health-focused consumer landscape, food processors turn to functional ingredients like probiotics to ...

Discover the Power of Purple: The MaquiBerry from Chile

This webinar was sponsored by ProChile, Chilealimentos, and the MaquiBerry from Chile Committee.  Superfruits are often touted as having remarkable health benefits. Many consumers already know of about superfruits such as blueberries, blackberries, raspberries, acai …

Consumer Study: Diet, Nutrition and Navigating Immunity-Driven Lifestyles

On the heels of the pandemic, more consumers across the globe are gravitating towards nutritious diets and immunity boosting products to bolster healthier lifestyles. A recent report based on Euromonitor International’s Voice of the Consumer: …

Nutrition and Health Businesses Taking Center Stage

Nothing has been more impactful in 2020 than how the COVID-19 pandemic has altered the way people view their lifestyles. Consumers are becoming increasingly more cognizant of the importance of health and well-being for themselves …