Tag: Functional Beverages

Functional Beverage Market Percolating

In 2022, consumers have a growing thirst for functional beverages. The global functional beverage market size was estimated at nearly $120 billion (USD) in 2021 and, according to researchandmarket.com, is projected to grow at a …

Functional Ingredients Move to the Forefront

Editor’s note: This article is a free, one-time preview of The Food Institute’s new Premium articles, which will be available to members. To join FI, click here.  Dr. Kellyann Petrucci, a New York Times best-selling …

Carbonated Beverages Bubbling Over with Innovation

The carbonated beverage category continues to evolve as low – or no-sugar attributes resonate with consumers and manufacturers pivot their traditional soft drink presentation accordingly. “The narrative is changing from ‘diet’ beverages to ‘no sugar,’” …

Whole Foods Unveils Top 10 Food Trends for 2022

Whole Foods Market’s Trends Council unveiled its seventh annual top 10 anticipated food trends for 2022. “Last year, we saw tremendous pandemic-related shifts in grocery buying habits as the world adjusted to spending more time …

Growth of Functional Beverage Market Signals Shift Towards Health

Global research firm Mintel predicts strong growth in the functional beverage market as consumers seek out products that enhance their mental and emotional well-being, reported Supermarket News (July 9). WHAT IS DRIVING DEMAND? The Food Institute …

Will Pepsi’s Driftwell ‘ScaleWell’?

PepsiCo. Inc.’s PR tease for the Driftwell sleep aid beverage represents the company’s latest new brand creation since Bubly. Launching new trademarks has a very checkered history at public firms. Most of these launches quietly …

Exploring the Functional Beverage Market with Olipop

Olipop co-founder, CEO, and formulator Ben Goodwin joined the Food Institute Podcast to discuss the product he’s made, the shift from probiotic to microbiome-focused beverages among consumers, and the health implications from drinking functional beverages. …