Consumers Demand Functional Beverages
There’s a reason Zane Adams’ brand dove all-in on nutrient-dense drinks: functional beverages are gathering steam in 2023.
Tag: Functional Beverages
Boosting the Better-for-You Beverage Offer in Foodservice
Better-for-you beverages are booming, but major foodservice players have been slow to diversify their fountain offerings. Can consumer demand for healthier alternatives turn the tides?
FI Newscast (March 17, 2023) – Featuring Winston Song, PAI Partners
Functional Beverage Market Continues to Gain Momentum
These days, an increasing share of consumers are looking for drinks that not only taste good, but also serve a beneficial function. These functional beverages contain ingredients that, theoretically, can help build and maintain health, …
FI Fast Break audio news: Oct. 26, 2022
The latest Food Institute news podcast examines the recent growth in functional, better-for-you beverages.
Millennials Favoring Energy Drinks with Functional Claims
CHICAGO – At Coffee Fest Chicago recently, business owners and various industry reps gathered to take note of new products, as well as learn how to increase sales. As much as anything, the event suggested …
Functional Beverage Market Percolating
In 2022, consumers have a growing thirst for functional beverages. The global functional beverage market size was estimated at nearly $120 billion (USD) in 2021 and, according to researchandmarket.com, is projected to grow at a …
Functional Ingredients Move to the Forefront
Editor’s note: This article is a free, one-time preview of The Food Institute’s new Premium articles, which will be available to members. To join FI, click here. Dr. Kellyann Petrucci, a New York Times best-selling …
Carbonated Beverages Bubbling Over with Innovation
The carbonated beverage category continues to evolve as low – or no-sugar attributes resonate with consumers and manufacturers pivot their traditional soft drink presentation accordingly. “The narrative is changing from ‘diet’ beverages to ‘no sugar,’” …
‘Shroom Boom’ Likely to Continue in Plant-Based, Traditional Categories
Fungi fever is sweeping the food industry, and the increased supply of mushrooms in packaged food and drinks is only the first wave of the phenomenon. Both Whole Foods Market and Kroger named mushrooms as …
Whole Foods Unveils Top 10 Food Trends for 2022
Whole Foods Market’s Trends Council unveiled its seventh annual top 10 anticipated food trends for 2022. “Last year, we saw tremendous pandemic-related shifts in grocery buying habits as the world adjusted to spending more time …
Sports and Energy Drinks Ascending Thanks to Health-Conscious Consumers
Sports and energy drinks have seen significant sales growth over the past year. Sales of sports drinks were up 14.3% on a dollar basis to almost $5 billion in the 52 weeks ended Aug. 8, …
Growth of Functional Beverage Market Signals Shift Towards Health
Global research firm Mintel predicts strong growth in the functional beverage market as consumers seek out products that enhance their mental and emotional well-being, reported Supermarket News (July 9). WHAT IS DRIVING DEMAND? The Food Institute …
Functional Beverage Trend Highlighted by Latest PepsiCo Launches
With the launch of several new health-focused products, PepsiCo appears to be pivoting from just soda and capitalizing on the burgeoning functional beverage trend. The company has developed an innovation process that allows it to …
Nestle’s Sale of Water Brands Signifies Key Change in Philosophy
Nestle has agreed to sell its regional spring water brands, purified water business and beverage delivery service in North America to One Rock Capital Partners, in partnership with Metropoulos & Co., for $4.3 billion. The sale includes …
Will Pepsi’s Driftwell ‘ScaleWell’?
PepsiCo. Inc.’s PR tease for the Driftwell sleep aid beverage represents the company’s latest new brand creation since Bubly. Launching new trademarks has a very checkered history at public firms. Most of these launches quietly …
Exploring the Functional Beverage Market with Olipop
Olipop co-founder, CEO, and formulator Ben Goodwin joined the Food Institute Podcast to discuss the product he’s made, the shift from probiotic to microbiome-focused beverages among consumers, and the health implications from drinking functional beverages. …