Walmart Shoppable Livestreams: a New Era in Digital Marketing?
As retailers seek to increase sales via digital channels, Walmart will use livestream video to create immersive shoppable experiences.
As retailers seek to increase sales via digital channels, Walmart will use livestream video to create immersive shoppable experiences.
Albertsons Cos. has entered the shoppable media space in a new collaboration with video platform Firework. Through the partnership, the grocer aims to transform its digital offerings with community-oriented experiences led by interactive short-form and …