The carbonated beverage category continues to evolve as low – or no-sugar attributes resonate with consumers and manufacturers pivot their traditional soft drink presentation accordingly. “The narrative is changing from ‘diet’ beverages to ‘no sugar,’” …
PepsiCo. Inc.’s PR tease for the Driftwell sleep aid beverage represents the company’s latest new brand creation since Bubly. Launching new trademarks has a very checkered history at public firms. Most of these launches quietly …
Several beverage brands are launching new products that have a stronger focus on consumer health. PepsiCo is launching a new drink called Driftwell to aid sleep as consumers struggle with stress, reported CNBC (Sept. 14). …
